Posts Tagged ‘Work Experience’

Our latest work experience student, Alannah Williams joined Petersens to learn more about the world of PR. In this blog, she reflects on her last month here. Have a read through to see how she got on…

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Before starting university, I had hoped that I’d successfully balance my academic and social life with lots of potential work experience opportunities, thus emerging out the other end with a cracking CV and a job already lined up. For those fortunate types, that does sometimes turn into a reality. Yet for many others, including me, those aspirations might not always come to fruition straight away. Now, after finishing my university career with a clearer picture in mind of what I want to do, I find myself at Petersens PR for some short-term work experience.

Throughout my three years of undergraduate study in the field of Journalism, Media and Cultural Studies, I made sure that I contributed regularly to student media and various publications both online and in print. Creative writing was always my passion and that is certainly still the case. However, after returning from a semester abroad in Canada and then subsequently taking on the role of an ambassador for studying abroad, I began to carry out work that reflected Marketing and Communications more than straight Journalism. I thoroughly enjoyed my time as an ambassador and it solidified my desire to pursue this kind of work in the future.

I consider my work experience at Petersens PR, which I gained through the Careers and Employability service at Cardiff University, as my first proper insight into this industry. The six weeks I’ve spent here have proved invaluable and I’ve been given a reasonable amount of autonomy to complete work in areas such as social media marketing, e-marketing, press release writing and administration. In the process, I’ve learnt about the agencies wide range of clients and the daily workings of a busy PR team.  Just through being in an office environment and observing my surroundings, I’m much more confident about gaining further work experience and transferring the skills and experience I’ve acquired here into future endeavours.

At 21 years of age, the world of work is still an incredibly daunting prospect. However, if I’m certain about one thing, it’s that I now realise the importance of volunteering and securing work experience whilst you still can. Not only does it provide you with the essential skills needed to develop in your chosen career, but it also demonstrates to future employers your dedication and shows that you’ve given up your free time for bigger and more important things.

I would like to thank Rob, Phoebe, Danielle and everyone else I’ve met at Petersens PR who’ve kindly helped me along the way, giving me an extremely worthwhile placement and one that I won’t be forgetting any time soon!

Today we welcome Caroline Hodges, who has joined us for a three month placement. We asked Caroline to write a short blog to introduce herself…

Caroline HodgesLike a lot of young people I spent most of my time at university with no definitive idea of what I was going to do as a career after I finished. My initial dreams of a career in law were abandoned after spending my first year at university struggling to remember case lists, make sense of judicial decisions and generally not fall asleep from boredom and substituted for aspirations of working as a journalist. I transferred to a degree in Journalism Media and Cultural Studies and began to work on my writing and on building up my journalistic portfolio. It was during a work experience placement with a local newspaper that I first became properly aware of PR and its importance; whenever I was asked to write a piece I would be sent a press release and simply asked to reorganise it. I realised increasingly that the people who were writing the press releases were the ones creating the news, not the journalists.

This was confirmed for me when I took advertising and PR modules as part of my degree and began to look at the industry from an academic perspective – the changing face of media means that PR professionals and the work that they do is becoming increasingly important and exciting as it adapts to the digital and social media age. My strengths have always been in writing and communication and my favourite aspect of every part-time job I’ve had has been building relationships with customers. I decided that a career where I could build on those existing skills while helping to create content and to be a part of an exciting and developing industry would be the perfect fit for me so I began to pursue a career in PR. I feel extremely lucky to have been offered this placement with Petersens as the opportunity to gain experience and learn about the industry from an award-winning firm is something a lot of recent graduates would kill for and I know that it will be invaluable to me moving forward.

Everybody at Petersens is extremely friendly and welcoming and any nerves that I had disappeared within minutes of arriving. After attending a team meeting I was talked through the main clients and the kinds of work Petersens does for them, and given the chance to look through portfolios containing press releases. Learning about the clients that I will be working with and the kinds of work I will have the chance to get involved with was both interesting and very exciting. I can’t wait to get started and I’m very confident that I’m going to enjoy my time with Petersens.

Our latest work experience student, Luke Aldridge joined us to gain more experience of PR. Have a read of Luke’s blog to hear how he found his two weeks at Petersens…

LukeAs a recent History graduate of Swansea University, I left university full of optimism about what the future would hold for me but due to not doing a vocational course I did not have specific career path set out for me. I had vast possibilities of careers, but this meant it took some time to indentify a career which suited me. After exploring many potential career paths, I came across PR. I have always enjoyed writing and have always been a very social person, thriving on developing relationships and it is for this reason that I identified PR as good fit for me.

After this revelation, I went about gaining myself some relevant experience to beef up my CV and ultimately get a taste of what working in PR actually entailed. I went to London for work experience at a mid-sized PR agency with a reasonably broad portfolio of clients and I enjoyed every minute of it. The constant adapting of methods, variety of client demands, and the way PR was evolving appealed to me as I never wanted to be in a job where the same tasks are just repeated day in, day out. As I completed this work experience, the Chairman of the company suggested I get in touch with Rob from Petersens PR in order to gain more experience and the Petersens team were more than happy to have me.

When arriving at Petersens I was welcomed to a friendly atmosphere and immediately briefed on the various services Petersens offer their clients, and shown examples of their previous work. After a team meeting where various ideas where bounced back and forth, I was put to work on a variety of different tasks, from researching, to drafting a press release, to social media. These tasks showed me how broad an industry PR can be, and how the techniques and demands are evolving with new trends and technology being introduced all the time.

As I come to the end of my work experience, I am extremely grateful to Petersens for having me and giving me the opportunity to hone my skills and gain further understanding of what a career in PR is like. I am sure the experience I have gained will benefit me hugely in the future, and I fully recommend others who are looking into a career in PR to do work experience at Petersens.

Our latest taster student, Kristina Salmane, has just joined us in the Petersens office. She has written a blog to introduce herself and explain why she wants to work in PR…

kristinaSince I was a child I enjoyed writing stories, taking part in organising different family events and meeting new people. I was curious and enjoyed learning new things.  Therefore, later on a career in Public Relations has proven to be the right choice for me. I have recently graduated from Riga International School of Economics and Business Administration with a BSc (Hons) in Public Relations and Advertisement Management and am currently a postgraduate Public Relations student in the University of South Wales.

Public Relations is not just a career for me, it’s my passion. It’s exciting, vibrant and never the same. Moreover, Public Relations gives me the opportunity to make a positive impact on society by promoting worthy businesses. During my undergraduate degree I have noticed a growing interest in online Public Relations, and after a couple of internships I have been lucky enough to work as a social media project manager with Vivax Communications Group. However, I wanted to learn more and further my professional skill set beyond the new media environment and work among other PR professionals. That is how I learned about work experience positions with Petersens PR. I’m now on my first day and I have already had the chance to work on press release creation. The first day at a new place can be stressful, but that is not the case with the Petersens team. You can feel the friendly and welcoming atmosphere from the minute you walk into their office. Therefore, I am very excited for the next weeks to come and get my hands on as many tasks as possible.

During my work experience with Petersens I hope to put my knowledge into practice, utilizing various PR tactics, and learn more from these talented PR professionals.

Our latest GO Wales Student, Matthew Norris has just joined us for a 10 week taster placement. We asked Matthew to write a blog for us on his first day to introduce himself…

M Norris Profile PhotoMy passion is communicating. It doesn’t matter whether it’s ideas, messages, or interacting with others, I love the exchange of information. I started my career in retail management and then moved into banking. This is where I got introduced to the field of marketing, and that was my ‘Edison moment’. I have since been on an academic quest, which has seen me graduate with High Honours from Sheridan College with an Advanced Diploma in Business Administration and Marketing, and obtain a First Class Honours from the University of South Wales with a BA (Hons) in Business and Marketing. I’m currently enrolled in the MBA program at the University of South Wales and have been enjoying every minute of it.

Although education is an important aspect of my journey, I have always found that there is incredible value in practical experience. I have been fortunate to be a part of the GO Wales Work Taster program, which assists young talent to gain experience within their industry of study. I also consider myself very fortunate to have been given the opportunity to join Petersens PR who have made an unbelievably positive first impression. I can honestly say that in my first day here at Petersens, I have been a part of conversations and heard ideas that have helped put my previous experience and education into perspective. The team has been so welcoming, and it’s no surprise to see why Petersens has gained not only critical acclaim, but also the respect of their clients and the industry.

I’m originally from Toronto, Canada, so needless to say the market is very different here in Wales. Being able to see public relations used in a dynamic agency is exciting, as Petersens are utilizing all forms of traditional and modern communication tools to help deliver their clients messages across a wide variety of sectors.

I look forward to making an impact with this award winning team in the months to come, and expanding my knowledge, both as a student and as an aspiring business professional.

 

 

Our latest GO Wales Student, Katy Harris, joined us for the first time today as part of a 10 week taster placement. We asked her to write a blog to introduce herself, and explain what interests her about the world of PR…

KatyWith only two months left of my degree at Cardiff University I am filled with excited anticipation of what comes next. Being a bright eyed and bushy tailed soon-to-be-graduate, I am eager to close my university chapter and delve into the real world.

Throughout my three years studying Journalism, Media & Cultural Studies, I’ve written for JOMAG, a newsletter specific to the school of journalism. I have also created my own blog, writing about my student journalistic experience and travelling I have done. Last summer I had the chance to report on the graduation ceremonies and had the privilege of interviewing a few of the honorary fellows such as Madeleine Bunting, an associate editor at the Guardian.

I am excited for my first work experience placement to be at Petersens PR as I am eager to learn from industry professionals who have worked with a variety of clients on different projects. I am originally from a small Welsh town and hope to live in Wales in the future so it is a great honour to be able to learn from a successful Welsh company with an excellent reputation.

From this experience I hope to gain more knowledge of how a PR company operates on a day to day basis. While I have been fortunate to attend Cardiff University, the course I am studying is all theoretical so real world experience is limited. I have recently completed a module based on PR which sparked an interest for me. I did my own research to learn more about the PR industry and it is now something that I am enthusiastic to be a part of.

I hope to further my knowledge of PR and other aspects that Petersens are involved with, such as campaigns and advertising. I am also keen to learn about what it takes to run and maintain a successful company.  It’s my first day here at Petersens and I was warmly welcome by Eira and introduced to Rob and Susannah who were so welcoming and friendly. I really appreciate the opportunity they have given me and am excited to see what the next few weeks hold.

Our latest GO Wales Taster student Katie has come to the end of her 10 week placement with us. We asked her to write a blog about her experience at Petersens…

katieI sadly said goodbye to the good people of Petersens today after finishing my placement, and what a ten weeks it has been! Before I started at Petersens, I had very limited experience of working in a PR agency and I am very happy that my first proper experience was here.

Thinking about what I will take away from the experience, there were the obvious answers. Writing publishable press releases for real clients and compiling media lists will definitely benefit me in my future PR ventures. Reading through tenders and meeting schedules and sometimes joining in myself have been new experiences for me and have contributed to a more rounded knowledge of PR.  I have also overcome proper challenges here. Speaking on the phone has always been something I have struggled with in the past, mainly because I get nervous and mix my words and  get worried about coming across as unprofessional. I now feel more confident to talk to media relations on the phone which is something I am proud to take away with me.

Clearly not because of the free breakfast, although it was a plus, preparing for and attending the Breakfast Club was probably one of my favourite memories with Petersens. I was fortunate enough to come face to face with representatives of key businesses in Cardiff and listen to a talk by Stephen Herring, Head of Taxation at the Institute of Directors (IoD).  I even faced and conquered the ever tricky task of waking up at 5.45am!

But, the most memorable thing that I will take away from the experience is that the working world, at least Petersens’ world, is not full of the doom and gloom that I feared of when I was younger. Being part of such a laid back environment where everyone contributes to ideas, projects and conversations is so reassuring to me as someone who is about to graduate and hopefully work for a company who has this same mantra. Most impressively, the people of Petersens actually care about each other and I am thankful to have worked with such people. I am now motivated to apply for jobs that I felt like I might not be considered for before my placement here.

To sum up, the last ten weeks has been a great experience with some great people, learning the ins and outs of a truly great company!

Laura Brindley has been with us for the past few weeks on a GO Wales Work Taster, but sadly today we must say goodbye! We asked her to write a blog post on her time with us, and what she’s learnt during her Petersens experience…

Laura Brindley

Laura Brindley

Today is my last day at Petersens and I feel very glad to have had the experience I’ve had! It was a relief to find that people in the real world of work are so welcoming and friendly.

My time at Petersens has been hugely insightful in understanding the field of PR and has opened my eyes up to the huge range of tasks involved within PR from producing press releases for a client to the huge project of undertaking Public Consultation for a company as big as Tesco, for example that wants to expand one of their stores.

One of the highlights of my time at Petersens was going to visit one of the new sites with ‘ client Llanmoor Homes. It was really nice to be in the fresh air and see one of Petersens’ client’s products with my own eyes. It was also interesting to see how Eira had built up a strong relationship with the sales negotiator at Llanmoor. I have learnt that building up a good relationship with clients is integral to a successful PR company.

Laura Brindley

Laura Brindley

Our latest GO Wales Taster student Laura has joined us for the summer. We invited her to write a blog to tell us a bit more about herself…

I’m half way into my summer after finishing my second year at University of Birmingham. I study International Relations and although I have hugely enjoyed the optional modules I have got to choose this year, I am well aware that my degree is far from “vocational”. As such I have been desperate to find some work experience this summer to give me some credibility amongst the masses of students.

I have always been drawn to the world of PR and marketing due to its multi-faceted and sociable nature.  On attaining a work taster with Petersens, I couldn’t have been happier. I know Petersens has an excellent reputation in South Wales so the chance to work for them was very exciting. I have to say I felt a huge wave of gratitude towards Go Wales for helping me obtain the placement and making the process so straight forward.

Having received such a warm welcome from the staff at Petersens I was immediately put at ease. Looking at Petersens, I can really see the benefits of a small company. There is a really friendly atmosphere and it is clear the relationships between co-workers are strong and as such the communication regarding work is optimum.  I can also see that staff understand the work of fellow workers and nothing is a mystery to them. I like how the small size of the company gives staff the opportunity to get involved on all levels of the work.

It is only midday on my first day at Petersens and I feel I have already gained a great insight into how PR and marketing companies work. I look forward to engaging with the many aspects of PR and marketing further!

Today is GO Wales Placement Student Eros’s last day with us at Petersens! We asked him to write a post about his time with us. Thanks for all your help, Eros!

Eros2On my first day at Petersens, I did not know what to expect and had very little experience in Public Relations. However, I could not have found a better team to work with than the one at Petersens.

I felt immediately welcome and was even made a cup of tea. I was instantly eased into my role and was introduced to Petersens as a company. I examined various projects that Petersens had worked on and through this learnt a vast amount within a short space of time.

What I particularly liked about my taster at Petersens was the fact that even on my first day, I was not left to sit by myself doing nothing. I was instantly assigned a task to research various company profiles and to glance at an assortment of press releases.

As the weeks progressed, after each task I completed, the team at Petersens would give me constructive feedback on how to improve on what I had completed. This is a rare feature that only a minority of work tasters/internships seem to offer, especially due to time constraints. The team at Petersens always had time for me and constantly made sure that I was not disinterested.

One week I was able to attend the Cardiff Breakfast Club at the St David’s Hotel, Cardiff Bay, where I helped the Petersens team organise the event and even networked with a few guests. It was an extremely insightful event which I was glad I had the chance to attend.

I would like to thank Petersens PR for making my time at the company extremely enjoyable and stimulating and to Go Wales for giving me this fantastic opportunity.

In a nutshell: My work taster at Petersens PR has been exciting, insightful and intriguing. The team never makes you feel like an intern, you are essentially a part of the team. I would highly recommend Petersens to anybody wanting experience in PR; it is the best experience that anybody could wish for.