Posts Tagged ‘premiership’

I believe that events over the last couple of weeks have brought a great opportunity for all those involved in promoting all that Cardiff and the region offers to the world.

Estimates have been made as to the economic benefit to Cardiff and the region of our Cardiff City Bluebirds reaching the Premier football division. One figure I read was in the region of £50million!

The team made a wonderful start to their Premiership campaign by beating last year’s champions and title contenders Manchester City, and drawing with Everton last weekend. These matches were seen by a huge worldwide audience, thus putting Cardiff on the world stage.

Gareth Bale became the world's most expensive football player earlier this week - a great advertisement for Wales worldwide!

Gareth Bale became the world’s most expensive football player earlier this week – a great advertisement for Wales worldwide!

However, as reported extensively in local and international media, Cardiff’s own Gareth Bale has just become the most expensive footballer in the world, as his transfer deal to Real Madrid was concluded this week. I believe this move will bring even greater awareness of Cardiff and Wales to a worldwide audience.

Those involved in inward investment, tourism and associated sectors have been handed a golden opportunity to capitalise on this recent worldwide visibility. Let us see some really creative marketing to ensure Cardiff really does benefit from the awareness we now have worldwide, thanks to our sporting hero.

Finally, can I say how impressed I have been by Gareth Bale’s behaviour over recent days. Whlie accepting he has a great team of advisors about him, his down to earth character, professionalism and passion for Cardiff and his homeland is really impressive. What an advertisement for us worldwide!

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Cardiff City owner Vincent Tan celebrates on the pitch

Cardiff City owner Vincent Tan celebrates on the pitch

Sometimes a city needs some good fortune. Without doubt the success of our wonderful Bluebirds in reaching the football Premiership will as Councillor Russell Goodway says in today’s South Wales Echo put Cardiff ‘on the global map’.

The Bluebirds have been so close to achieving this dream over recent years, and have at last done so through excellent management, investment by the new owners, and the dedication, belief and talent of the squad themselves.

The opportunity that this news provides all those involved in promotion of the city must be grasped, and a strategy put in place to maximise the profile which has suddenly been given to the city.

Very well done to all the managers, the team, back room staff, directors and investors, who have made it happen!