Posts Tagged ‘Petersens PR’

Our latest GO Wales placement student Katy has come to the end of her 8 week placement with us. Here’s what she thought of her Petersens work taster…

Katy photo

Today is my last day in the Petersens office. The past eight weeks have been incredibly eye-opening and insightful. I’ve had the opportunity to get real hands-on experience of the inner, day-to-day workings, in a busy PR office.

If I am completely honest I expected to be making the tea for the whole taster, when in fact I have had the chance to get stuck in and help the team with their day-to-day work. I’ve been lucky enough to practice writing press releases, one of which was used in the Western Mail. And yes, it is on my fridge! I’ve also been able to write blogs for clients, research and compile media packs and contact publications directly. I didn’t think for a second that I would have this much input and a chance to develop real material that would be used. I’ve received consistent, constructive feedback from the team, which has been invaluable, especially as the office has been so busy!

One of the highlights over the past eight weeks has been attending the Cardiff Breakfast Club. I was fortunate enough to be a part of the entire process of the event from the beginning to end. Bright and early Eira and I made our way to the St David’s Hotel & Spa and set up the room ready for the guests. Jon Horne from Cardiff airport was the guest speaker and spoke passionately about how he plans to develop the airport and make it a firm competitor and restore it to its former success. It was a fantastic experience being part of the Breakfast Club and I even had the chance to network with industry professionals over breakfast.

I cannot emphasise enough how friendly and supportive the team has been right from my first day. They took a genuine interest in getting to know me and are fantastic people to work with. I really hope to stay in touch with the wonderful people I’ve met at Petersens and wish them all the best in the future!

Our latest GO Wales Student, Katy Harris, joined us for the first time today as part of a 10 week taster placement. We asked her to write a blog to introduce herself, and explain what interests her about the world of PR…

KatyWith only two months left of my degree at Cardiff University I am filled with excited anticipation of what comes next. Being a bright eyed and bushy tailed soon-to-be-graduate, I am eager to close my university chapter and delve into the real world.

Throughout my three years studying Journalism, Media & Cultural Studies, I’ve written for JOMAG, a newsletter specific to the school of journalism. I have also created my own blog, writing about my student journalistic experience and travelling I have done. Last summer I had the chance to report on the graduation ceremonies and had the privilege of interviewing a few of the honorary fellows such as Madeleine Bunting, an associate editor at the Guardian.

I am excited for my first work experience placement to be at Petersens PR as I am eager to learn from industry professionals who have worked with a variety of clients on different projects. I am originally from a small Welsh town and hope to live in Wales in the future so it is a great honour to be able to learn from a successful Welsh company with an excellent reputation.

From this experience I hope to gain more knowledge of how a PR company operates on a day to day basis. While I have been fortunate to attend Cardiff University, the course I am studying is all theoretical so real world experience is limited. I have recently completed a module based on PR which sparked an interest for me. I did my own research to learn more about the PR industry and it is now something that I am enthusiastic to be a part of.

I hope to further my knowledge of PR and other aspects that Petersens are involved with, such as campaigns and advertising. I am also keen to learn about what it takes to run and maintain a successful company.  It’s my first day here at Petersens and I was warmly welcome by Eira and introduced to Rob and Susannah who were so welcoming and friendly. I really appreciate the opportunity they have given me and am excited to see what the next few weeks hold.

Our latest GO Wales Taster student Katie has come to the end of her 10 week placement with us. We asked her to write a blog about her experience at Petersens…

katieI sadly said goodbye to the good people of Petersens today after finishing my placement, and what a ten weeks it has been! Before I started at Petersens, I had very limited experience of working in a PR agency and I am very happy that my first proper experience was here.

Thinking about what I will take away from the experience, there were the obvious answers. Writing publishable press releases for real clients and compiling media lists will definitely benefit me in my future PR ventures. Reading through tenders and meeting schedules and sometimes joining in myself have been new experiences for me and have contributed to a more rounded knowledge of PR.  I have also overcome proper challenges here. Speaking on the phone has always been something I have struggled with in the past, mainly because I get nervous and mix my words and  get worried about coming across as unprofessional. I now feel more confident to talk to media relations on the phone which is something I am proud to take away with me.

Clearly not because of the free breakfast, although it was a plus, preparing for and attending the Breakfast Club was probably one of my favourite memories with Petersens. I was fortunate enough to come face to face with representatives of key businesses in Cardiff and listen to a talk by Stephen Herring, Head of Taxation at the Institute of Directors (IoD).  I even faced and conquered the ever tricky task of waking up at 5.45am!

But, the most memorable thing that I will take away from the experience is that the working world, at least Petersens’ world, is not full of the doom and gloom that I feared of when I was younger. Being part of such a laid back environment where everyone contributes to ideas, projects and conversations is so reassuring to me as someone who is about to graduate and hopefully work for a company who has this same mantra. Most impressively, the people of Petersens actually care about each other and I am thankful to have worked with such people. I am now motivated to apply for jobs that I felt like I might not be considered for before my placement here.

To sum up, the last ten weeks has been a great experience with some great people, learning the ins and outs of a truly great company!

LtoR Phil Hall, Site Director Tillery Valley Foods and Rob Petersen, Managing Director, Petersens PR

Petersens PR, the award-winning PR, events and marketing agency based in Pentwyn, Cardiff has been appointed by health, education and local authority caterer, Tillery Valley Foods to handle an integrated marketing and PR campaign.

Managed by Site Director, Phil Hall, Tillery Valley Foods, which is part of the worldwide Sodexo Group, employs over 350 local people in its food manufacturing factory in Abertillery. The company supplies nutritious meals to the healthcare and education sector, in addition to local authorities, whilst carrying out a sustainable and environmentally responsible business. Tillery Valley Foods has achieved a number of notable awards and accreditations including an Investors in People Award, an ISO 9001 (2008) accreditation for the development, manufacture and distribution of chilled and frozen ready meals and the Carbon Trust Standard (2010).

Tillery Valley Foods has selected Petersens after a competitive pitch on a retained basis to handle the company’s public relations, whilst also carrying out key marketing activities such as website development. Whilst delivering to 180 hospitals in the UK, with only three inWales, the food provider believes the strategy will boost new business, particularly in its home country.

Set-up in 2003 by Rob Petersen, Petersens is a small successful agency offering a number of key services including public relations, marketing and events management. In addition to Tillery Valley Foods, the company has succeeded in a number of notable client wins this year, including Newport-based engineering firm Cintec International and Llantrisant-based Sigma 3 Kitchens and Bedrooms.

Managing Director, Rob Petersen, says:

“We are delighted to be working with Phil and his talented team and are confident that a successful relationship will develop over the coming months. As the largest employer in Abertillery, Tillery Valley clearly has a unique and worthy story to tell, and we are excited to begin raising its profile, both across Wales and within the catering industry.”

Phil Hall, Site Director, Tillery Valley Foods, says:

“We believe we have an excellent business here in Abertillery, our food is delivered on time and to an extremely high quality and above all our staff are happy and enthusiastic about their part in the process. However, our problem lies with telling people about our success and this is where we trust Petersens can help.

He continues:

“We are very much looking forward to working with the agency and are excited to see some positive results over the next few months.”


For further information please contact:

Rob Petersen, Managing Director, Petersens:, 02920549597

Becci Gould, Account Executive, Petersens:, 02920549597