Posts Tagged ‘digital marketing’

Danielle Williams has joined Petersens as Digital PR Manager. In our latest blog we asked Danielle to introduce herself and briefly explain the importance of having a strong social media presence for your business.

Danielle joins our team!

Danielle joins our team!

It’s a pleasure to be joining the Petersens team and I have really enjoyed my first few weeks here. With recent experience managing all PR and Marketing at Tempest Fashion Ltd, it became a personal goal throughout my time there to continuously increase brand awareness worldwide, whilst also achieving some great national coverage. It was also a great achievement to open the brands first flagship store in the St David’s Shopping Centre, Cardiff.

I have also previously worked at Digital Marketing and PR agencies in London and South Wales and am delighted to be returning to agency work at such a well renowned and respected PR agency.

The importance of Social Media and its benefits are ever increasing. Social media is a place where you and your brand can approach your customers on a more personal level.  After establishing your personal approach and language to your Digital PR strategy, if used correctly it can be a permanent asset to your company.

It’s crucial to stop using social media as free advertising and start considering it as a way to engage and develop relationships with your customer base.

20-social-media-iconsBelow are just a handful of the benefits of Social Media Marketing:

  1. Instantly increases brand recognition with a global outreach
  2. Creates a platform for your customers to engage and interact with your brand
  3. Increases customer loyalty through relationship building
  4. Improves trust and credibility of your brand and services provided
  5. Creates more opportunities to reach a wider audience
  6. Gain valuable consumer behaviour information, which will help you create content with stronger influence and relevance

At Petersens PR we can offer you a free audit of your social media presence to ensure that you are achieving the best possible results from this vitally important form of PR. We will do all in our power to ensure your social media is at its most effective!

If you would like to talk to us about how we can improve your social media, please email me at Danielle@petersenspr.com or call 02920 549597.

We look forward to hearing from you. The longer you wait, the more you’re missing out on!

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It struck me on the train to and from London yesterday as well as travelling on the underground that so many of us, especially the younger generation, rely so much upon our mobiles.

'Cocooned' consumers: Are we becoming too dependent on our mobiles?

It was refreshing to arrive at a reception in the magnificent Merchant Taylor’s Hall in Threadneedle Street before the annual NCWE Awards ceremony to actually mingle and talk face to face with people, communicating with body language, eye movement, gestures, as well as listening and waiting before answering questions. It was a delight to engage with Nikki and Hannah from Holiday Extras, one of the NCWE sponsors, who told me more about their organisation and themselves that I would have gathered from their company’s website.

It does worry me that in our digital age many traditional ways of communicating are becoming lost to younger generations. As marketing advisors we have to be so very careful of giving clients the right advice on using digital media – using it as part of a multifaceted communication campaign, not as the only method, which seems to be the vogue for so many at present. Indeed, as I read in yesterday’s Evening Standard, M&C Saatchi credit the soaring demand from clients wanting to create apps and buy advertising on mobile devices with helping them double their annual profits to a record £16 million! As Chief Executive David Kershaw said, margins are better in sectors such as digital as “clients are prepared to pay more for that which they know less about.”

Network failure: a multifaceted approach to communication is vital.

So while it appears there is no stopping the rise of digital promotion, marketers should remember that as research from the Consumer Knowledge Centre says, “the cocooned consumer is looking to brands for resonance, nurturing, and genuineness; brands must offer support and transparency.” I doubt that this can be done solely in messages of 140 characters. The case for a multifaceted approach to campaigns is vital in both the short and long term for all advertisers.

Thank goodness, otherwise I would have to admit defeat and never step out of my front door, do all my networking, and communicate by iPhone, emails, etc. I would save a lot on clothes, cleaning offices and in other areas, but would miss the social interaction and genuine enjoyments of meeting people face to face.