Archive for the ‘Tillery Valley Foods’ Category

A report published earlier this week by the National Assembly’s Public Accounts Committee (PAC) claimed that catering services in hospitals across Wales are inconsistent, and while improvements were being made, they are coming too slowly.

An area of particular concern was nutrition, which as the report stated is a ‘crucial element’ in patient care. Yet with public sector spending cuts and rising food prices, maintaining and improving nutritional standards is an ongoing challenge to hospital caterers.

Peter Marrs, Sales Director at Abertillery-based prepared meals manufacturer Tillery Valley, appeared on BBC Radio Wales’ ‘Good Evening Wales‘ to comment on the issues raised by the report. Tillery Valley produce 600,000 meals per week for catering departments across the public sector, and work closely with health trusts UK-wide to design menus to accommodate specific, and often tight, budgets.

Peter said, ‘Matching nutritional standards and dietary requirements to shrinking budgets is difficult, but not insurmountable. At Tillery Valley, our in-house dietitians build menus around nutritional requirements, collaborating with out product development team to ensure we deliver the highest-quality products within these strict criteria.

“We have a wide range of menu mixes, taking into account regional tastes, cultural preferences and specific dietary requirements. We work alongside health trusts to provide a varied menu with a range of options to make mealtimes a positive experience for patients. Although the average stay in hospital has reduced to less than seven days, a full range of healthy and balanced meals is still necessary, so that those who may experience a full menu cycle are still provided with a choice.”

Peter concluded, “Delivered meals can often offer increased patient choice through the range of options available, and improve both the quality and efficiency of hospital catering.”

Companies like Tillery Valley may find themselves in increasing demand as they continue to deliver a consistent, cost-effective and nutritionally focused service to the public sector; catering to a wide range of patient needs while delivering nutritional standards within a specified budget.

Part of the PAC report recommended that the Welsh Government monitor the progress of NHS bodies in delivering its guidance around patient catering and nutrition. Further statements on this important issue can therefore be expected in the future.

To hear Peter’s comments on ‘Good Evening Wales’, you can listen again on the BBC Iplayer website, by clicking here.

Becci, Rob and I got into the festive spirit on Friday by going along with some of the Tillery Valley team to the FareShare depot in Cardiff. The Tillery Valley team have been donating their frozen ‘overs’ to the charity for over two years, and in the run up to Christmas, have been helping the charity to fill, pack and deliver pallets of donated food items to causes and centres across South Wales. That day we would be going to the Salvation Army, the Huggard centre and the YMCA, dropping off everything from teabags and beans to rice pudding. And chocolate – lots of chocolate!

The first thing we noticed when arriving at the depot (apart from the chilly temperatures!) was the really positive atmosphere.  Project co-ordinator Katie, depot director Keith, driver Michelle and the rest of the FareShare team were all so positive and friendly, it was no effort at all to get excited about getting stuck in. And the santa hats we brought along definitely helped!

Katie started by explaining the ordering process. She phones each centre or recipient with a list of the items FareShare have in stock, and makes suggestions for things they might like. She also notes down any requests for items that they don’t currently have available, in case something similar comes in for the next round of deliveries. Then, with Katie and Michelle calling the shots, Phil, Denis and Darren from Tillery Valley got down to work ‘picking’ the items for the day’s destinations.

It was really interesting to see just what was sent to each place. Keith, the FareShare depot director, explained that there is often a very tight turn-around on the items they receive, as they are often close to their sell-by dates. That’s why Tillery Valley’s ‘overs’ are particularly helpful as, being chilled or frozen, they are a lot longer-lasting. The meals are also nutritionally balanced, which is particularly beneficial considering many of FareShare’s deliveries are to centres for the homeless. Nobody wants to hungry at Christmas.

Pallets packed, the team jumped in the van to make its first delivery. The Salvation Army centre were decorating their Christmas tree when we arrived, and the tins and boxes Phil and Denis dropped off were certainly a welcome present. We also met long-serving Salvation Army worker Melvin Walters, who showed us the kitchen and dining areas, and talked us through what the centre would be doing over the festive period. As well as offering it’s normal 60-plus beds, it was that night converting one of the lounge areas into another shelter, to prevent people having to sleep on the streets in the coming cold weather.  It was fascinating and really quite humbling to meet Melvin and listen to his stories about how Christmas is for the homeless, and the Tillery Valley team all said how much they valued the opportunity to see that their efforts would be making a real difference.

It was a really interesting morning for us all. The positivity of the FareShare team was infectious, and it was great to see first-hand the fantastic work they are doing in the South Wales region.

By Sara Handley, English Literature MA Graduate from Cardiff University

Earlier this year I finished an MA in English Literature, and was soon faced with a terrible reality: an economy in crisis and job opportunities few and far between. Feeling hopelessly unemployed, the prospect of a Go Wales Work Taster with Petersens PR in Cardiff, was one I welcomed with open arms.

We are all used to the work experience cliché – a week spent making tea and filing – but at Petersens I’m being given real tasks, and more importantly, a true insight into the mysterious world of PR. As well as writing press releases and articles, I’ve joined the team on visits to clients, including a trip earlier today toTilleryValley, an award-winning meal provider to the health, education and local authority sectors.

The site director of Tillery Valley, Phil Hall, and other company employees were meeting with Sarah Dickins, a top BBC Wales reporter. Sarah, working in her capacity as a presenter on BBC Radio Wales’ “Good Evening Wales” , had arranged to watch the Chancellor’s Autumn Statement from Tillery Valley, gauging the company’s reaction to George Osborne’s plans.

Phil Hall and his colleagues expressed overall disappointment in the Chancellor’s reforms. They felt Osborne had failed to offer enough initiatives to ease the childcare burden on working parents; that cancelling the planed 3p fuel duty increase did not go far enough; and that while halving the toll on the Humber Bridge was a good idea, for their company in particular only a similar measure on the Severn Bridge would have a major impact (the company spends over £1,500 pounds on toll charges each month).

The interview will be aired on BBC Radio Wales’ Wales Tonight at 5pm this evening.

Tillery Valley: Delivering Nutritious Meals across the UK

Tillery Valley, a national meal provider to the public sector, will be featuring on BBC Radio Wales Wales@Work tonight at 7pm.

The feature follows a tour of the company’s factory which has the capacity to produce 1 million meals per week and a short interview with various members of staff including Site Director, Phil Hall, who speaks openly and frankly about his business and the state of the industry.

As an environmentally responsible business, Phil mentions that he is keen to support the local economy here in Wales, working with suppliers as local as the farms that surround the factory in valleys of Abertillery.

He even comments on Tillery Valley’s PR company (us!) and how he feels it is important to have that local support in Wales in order to get the company’s positive messages across. It is a truly

 fantastic business and one in which, as Phil admits, has not always been very good at shouting about its success and we hope that the interview on BBC Radio Wales will be a step towards changing this.

With over 350 staff and a turnover of £30 million,TilleryValley plays a significant role in the local economy of the South Wales Valleys.

The company supplies chilled and frozen food to the healthcare sector and delivers to approximately 120 hospitals and trusts around theUK. The vast majority of their contracts are with organisations outside of  Wales right now but Site Director Phill Hall is keen to change this. Raising the profile of Tillery Valley within Wales is an important part of this strategy.

Tillery Valley has invested time and money in nurturing its workforce to make the business more efficient.  A number of employee forums were set up to give employees a voice, a Health and Safety Manager was employed to focus on reducing accidents in the workplace and Senior Management are generally more visible on site.

Just four years ago absence was running at 11% and has now been reduced to just 4%!


It will no doubt be a very interesting interview, so for a chance to find out where your hospital food might be coming from, don’t forget to listen in to BBC Radio Wales at 7pm tonight.

John Heap, Sales Manager, Julie Lardie, Food Service Development Dietitian

This week we’ve had more success for Tillery Valley, national delivered meal provider to the healthcare, education and local authority sectors and more recently the care home sector.

The company exhibited for the first time at this year’s Care Show London event which took place last week in Olympia, London.

Becci Gould, Account Executive at Petersens and the primary press contact on the day says:

“Although a first for Tillery Valley, the show was a great success and the company came back with some good leads to follow-up. The hot food tasters that were on offer went down a treat and we received numerous positive comments – People seemed genuinely surprised that frozen delivered food could taste so good and be nutritious too!”

“In terms of PR, I enjoyed overseeing the production of a new business profile video for Tillery Valley which we hope to get our hands on very soon so watch this space! I also made some positive press contacts in the care sector which I will be following up over the next few weeks.”



The Carer Magazine, October 2011


South Wales Argus 18th October 2011

Other Client News:


Inspiresport in Eastwood, Valencia

Our new client sports travel firm, Inspiresport, has recently received financial backing from a number high-profile investors within the travel industry.

Appointed to announce the news, Petersens offered exclusivity to Travel Weekly, the coverage of which is available here.


Other highlights include:  Travel Daily and Western Mail‘s Business Supplement.

For further details please contact Becci Gould, Account Executive on

L to R: John Heap, Sales Manager, Julie Lardie, Food Service Development Dietitian exhibiting at the Care Show London 2011

Award-winning Tillery Valley showcased its latest offering at the 2011 Care Show which took place at Olympia, Londonon 11th-12th October.TilleryValley, which has been providing meals to the healthcare, education and local authority sectors for over 25 years is branching out into the care home industry, offering an alternative catering solution for care homes. Tillery Valley specialises in providing nutritious meals which are freshly cooked with care before being frozen for distribution.

The Care Show provides companies serving the care sector with an opportunity to demonstrate their offerings in terms of products and services to those who are responsible for the care of vulnerable people in theUK. Attendees included proprietors, directors and managers of care homes, nursing homes, domiciliary care agencies, sheltered accommodation, learning disability homes, local authorities, specialist care units and private hospitals.

The Care Show was the first event in which TilleryValley demonstrated what it has to offer the care sector. The members of staff manning the event stand cooked samples of the food it offers throughout the day for visitors to enjoy whilst hearing about the beneficial aspects and the convenience of frozen meals in care facilities. A specialist dietitian was also present to talk about the importance of the nutritional value of the food on offer and share TilleryValley’s expert knowledge and insight into understanding the needs and wellbeing of people in care homes.

Julie Lardie, Food Service Development Dietitian for TilleryValley, says:

We believe that mealtimes should be a daily highlight in people’s lives beyond the physical act of simply eating food. Our aim is to deliver a consistent and satisfying meal service to residents in care homes whilst ensuring nutritional standards are met”.

She concludes: “We want to educate people on the importance of eating well and the benefits it has on not only the physical but also the mental wellbeing of people who live in care facilities.”

Tillery Valley’s production plant based in Abertillery, South Wales, already has the capacity to produce up to one million meals per week, with attention focused on taste and choice as well as the nutritional value which is of utmost importance. The company is also keen to communicate its environmental efforts at the exhibition by promoting its commitment to energy reduction and increased sustainability.


For further information please contact;

Louise Yau –

Becci Gould –

02920 549597

Notes to Editors

  • ·         Formed in 1984, Tillery Valley, part of the worldwide Sodexo Group, is a national provider of chilled and frozen prepared meals to the healthcare sector, local authorities and education.
  • ·         Based in Abertillery, South Wales, and managed by Site Director Philip Hall, Tillery Valley is a major employer in the area, providing 350 jobs to the local community. Its advanced production plant has the capacity to produce one million meals per week.
  • ·         64% of Tillery Valley’s annual expenditure is invested in businesses in Wales and adjoining regions.  Collaborative initiatives such as sustainable local sourcing that help to support both local businesses and the wider community are top of Tillery Valley’s agenda. The company is also proactively helping to reduce the environmental impact of its operations.
  • ·         Tillery Valley currently serves 89 NHS trusts and 26 local authorities in 180 locations throughout the UK.
  • ·         Tillery Valley operates to Carbon Trust Standards and was the first food manufacturer in Wales to receive the Carbon Trust Accreditation in 2010.
  • ·         Other notable awards and accreditations include Investors in People (2008), Gold Food Hygiene Award (2010) ISO 9001:2008 accreditation for the development, manufacture and distribution of chilled and frozen ready meals and the British Retail Consortium (BRC) Global Food Safety Standard Version 5 Grade A accreditation (2009) and ISO14001:2004 environmental management system accreditation.
  • Further information is available at:

After a very busy week here in the Petersens office, we are extremely pleased to have secured further coverage for our new client Tillery Valley in both local and trade press.

Our Account Executive, Becci Gould has been working very hard on a number of stories and is very pleased to see some results. We have also welcomed former employee Louise Yau to the team who will act as Account Manager on a number of our project-based and retained accounts. Welcome Back Louise!

South Wales Echo

South Wales Echo 6th October

Food Manufacture Magazine

Half Page Editorial in Food Manufacture Magazine October 2011


Other News…

  • The second edition of Living is now being distributed to 200,000 households across South Wales and other regions of the UK for our client Sigma 3 Kitchens (and County Kitchens). To view the publication, please click here.
  • Tillery Valley, national meal provider to the public sector, will be appearing at next week’s Care Show London Exhibition in Olympia. Members of the Tillery Valley team plus our Account Executive, Becci Gould will be attending the event on 11th and 12th October. Make sure you pop along and say hello if you’re in the area – stand C55!


Tillery Valley providing FareShare Cardiff depot’s first delivery

Tillery Valley, the national meal provider to the healthcare, education and local authority sectors, has been working with the national food poverty and food re-distribution charity, FareShare, for over two years, to provide nutritional food to the homeless and needy. Tillery Valley was one of the first companies in Wales to support the recent opening of FareShare’s Cardiff depot by providing both food and training assistance.

As a leading provider of chilled and frozen food across the UK, Tillery Valley’s production plant has the capacity to produce up to one million meals per week. Working with the team’s expert dietitians, each meal is tried and tested to ensure its consistency, temperature and nutritional value is of the highest possible quality within budget. However, when menu changes are made, meals are inevitably wasted. Instead of throwing these meals in the bin, providing the food is fit for consumption, Tillery Valley delivers these ‘overs’ to FareShare who then redistributes the food to some of the 700 community organisations and charities it supports across the UK.

Ben Parry, FareShare Cardiff and Phil Hall, Site Director, Tillery Valley

Through the new Cardiff depot, chilled ‘overs’, which usually cannot be redistributed due to their short life at the point of release, will be collected and distributed by FareShare’s Cymru operation in Cardiff  before becoming unusable.

To further support the scheme Tillery Valley also donates £5 for every pallet of product it supplies to FareShare. This donation, however small, is essential in supporting the training of FareShare’s 330 volunteers throughout the UK and thus is a perfect example of how a little bit can go a long way. Tillery Valley also hopes to send members of staff to volunteer with FareShare at the end of the year to further show its support.

TilleryValley, Technical Director, Chris Woodbridge says:

“The scheme we have set up with FareShare has proven a huge success and one which we hope to build upon and develop in the future. It feels great that perfectly good food that would otherwise have been wasted will go to a worthy cause, and it is essential that everything we do is aligned to our STOP Hunger campaign and our Better Tomorrow Plan sustainability strategy

He continues:

“We are continually working hard to cut CO2 emissions and food delivery miles, and through schemes like FareShare our recycling rate now operates between 70 and 80% – a result which we are very proud of!”

Keith Manson, FareShare Cymru Depot Director says:

“We are extremely grateful for the support we have received from Tillery Valley so far in helping us to set up our new depot in Cardiff. We hope that by developing our relationship over the coming years, together we will be able to continue to support communities to relieve food poverty.”

Sustainability is high on the agenda for Tillery Valley and the company has many programmes in place, not only supporting the community but reducing its carbon footprint, cutting CO2 emissions and supporting local businesses. The company has recently set up a Welsh Lamb Procurement programme, for example, in which lamb is sourced directly from two local farms thus reducing food miles and supporting local businesses. Although more costly for the business, this scheme further represents TilleryValley’s commitment to sustainability.


For further information please contact:

Becci Gould, PR Account Executive, Petersens, on:

02920549597 or

Yes it’s only Monday but today we have discovered two great pieces of coverage for some of our biggest clients which we couldn’t wait to share with you:

1. Cintec International in Highways Magazine (October 2011):


2. Tillery Valley in FMX Magazine (15th September 2011)


Click here to view article.


Watch this space for more great media coverage from Petersens PR.




Dennis Farrell, Purchasing Director, Emyr Jones, President Farmer's Union Wales, Rhys Davies, Hafodarthen Farm, Alun Davies, AM Agriculture, Food, Fisheries and European Programmes


On Friday 8th July Glyn Davies of FUW (Farmers Union Wales) invited Alun Davies, the newly appointed Deputy Minister for Agriculture, Food, Fisheries and European Programmes in the Welsh Government, to a site visit at Tillery Valley Foods – followed by a tour of Hafodarthen Farm – a local supply site for the company.

Present at the meeting were representatives from Tillery Valley Foods, Members of the Farmers Union Wales, Alun Davies AM and local farmers who supply Welsh Lamb to Tillery Valley Foods.

The visit followed TilleryValley’s successful implementation of a sustainable procurement program for Welsh Lambs in 2010, sourcing directly from local farms with the aim of reducing food miles and supporting local business.

Philip Hall, Site Director Home Service, Tillery Valley Foods and Alun Davies,Deputy Minister for Agriculture, Food, Fisheries and European Programmes

A national provider of chilled and frozen prepared meals to the healthcare sector, local authorities and education, Tillery Valley Foods is a major employer in the area with over 350 people at its site in Abertillery.

With 64% of its spend invested in businesses in Wales and adjoining regions, collaborative initiatives such as sustainable local sourcing that help to support both local businesses and the wider community are top of Tillery Valley’s agenda. The company is also proactively helping to reduce the environmental impact of its operations.


The visit involved a tour of the factory and food production area followed by a local farm visit to show the local and environmentally responsible sourcing of the lamb used by Tillery Valley Foods.

It is clearly a well supported and successful initiative supporting Welsh Business and local produce – We hope to see many more programmes like this in the future.


View from Hofodarthen Farm