Archive for the ‘Royal Welsh Agricultural Society’ Category


Steve Hughson, Chief Executive, RWAS

Steve Hughson, Chief Executive, RWAS

For this month’s Breakfast Club our guest speaker was Steve Hughson, Chief Executive of the Royal Welsh Agricultural Society (RWAS).  Steve has just completed his first year as Chief Executive for the RWAS, prior to which he held the position of Head of Territorial Policing for Dyfed Powys Police.

Steve began his talk by drawing attention to some of the challenges facing the agriculture industry, listing the need to find new ways of producing food to meet the growing demand, climate change, animal welfare, water security and pressure to farm in a more environmentally way as some of the most significant ones.

The Royal Welsh hosts three shows throughout the year, with the Summer event being the largest show in Europe. Over 241,000 attended last year’s event, with 7,500 livestock entries, 1,000 volunteers and over 200 tradestands over the 4 day event.


However, Steve was keen to stress that the society was ‘more than a show’ but ‘a brand, a business and a way of life’. The Royal Welsh contributes more than £40m to the Welsh economy, with £11m worth of assets at its show ground in Builth Wells, 14 committees across Wales and 20,000 members, Steve highlighted the significant and influential position the society has in Wales.

Steve believes that with this influential position, the society has ‘a responsibility to agriculture and to Wales’. He believes that the Royal Welsh has an opportunity to shape and influence the future of agriculture in Wales through supporting innovative and progressive farming, and sharing the society’s ‘school of knowledge’. He highlighted the society’s continuing work with Nuffield scholars and the Agri Academy, as well as the Tomorrow/Today tradestand for innovation in agriculture as some examples of the work they are currently doing in this area.

The next Breakfast Club will be held on 16th May with guest speaker Jon Horne, Chief Executive of Cardiff International Airport. For further information and booking details, please contact or phone 02920 549597.

royal welshDelighted to hear that our client the Royal Welsh Agricultural Society made a £210,000 profit on the 2012 Summer Show. With the record-breaking attendance of 241,000 of the Show and further successes of the two day Spring Festival and Winter Fairs, the Society managed to persuade visitors to come to Llanelwedd even during the dark days of recession.

Hopefully the advertising and promotion which we did to publicise the event helped with the visitor members. Let’s hope that this year’s Summer Show even beats last year figures. Make a note of the date July 22-25.

Here's to ewe! - Welsh lamb and beef sales are on the rise in the EU.

I was delighted to read in today’s Western Mail that the value of Welsh lamb and beef exports to the EU was up 22% on the previous year!

What wonderful timing, as we all begin to celebrate St David’s Day on Thursday.

As I have advised my oldest client, the Royal Welsh Agricultural Society, on marketing and advertising for over 30 years, I have grown very fond of those who make up the farming community in Wales.

They are hard-working, loyal, humorous and so proud of the animals they rear.

It is thanks to the care, husbandry, Welsh climate, and soil of course, as well as in the breeds and varieties themselves that Welsh farmers are producing such delicious lamb and beef – which consumers in Europe and the rest of the world are at last beginning to recognise and enjoy.

It’s that Welsh magic again!

By Rob Petersen, Managing Director, Petersens PR

Bulldog Lings Motorcycle Display

I enjoyed a lovely day out at the Royal Welsh Show on Monday. After spending months on the show’s annual publicity campaign, it was a great thrill to go there and personally experience what a truly marvellous day out it is.

I had the pleasure of attending the president’s lunch on the day and enjoyed food and refreshments from local Welsh suppliers.

On our table were representatives of the Young Farmer’s Club,  Lantra and the Farmer’s Union of Wales who’s President, Emyr Jones’ members supply many thousands of Welsh Lamb and Beef to market, who reacted with a smile on his face when asked by an innocent young waitress if there were any vegetarians present!

“Any vegetarians…I think not!”

Typical humour from a North Wales Welsh Black Farmer!!

There’s only one day left for those who have not yet made it to Builth Wells for undoubtedly the greatest agriculture show in Europe!