Alannah says goodbye to Petersens

Posted: June 21, 2017 in work experience
Tags: , ,

Our latest work experience student, Alannah Williams joined Petersens to learn more about the world of PR. In this blog, she reflects on her last month here. Have a read through to see how she got on…

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Before starting university, I had hoped that I’d successfully balance my academic and social life with lots of potential work experience opportunities, thus emerging out the other end with a cracking CV and a job already lined up. For those fortunate types, that does sometimes turn into a reality. Yet for many others, including me, those aspirations might not always come to fruition straight away. Now, after finishing my university career with a clearer picture in mind of what I want to do, I find myself at Petersens PR for some short-term work experience.

Throughout my three years of undergraduate study in the field of Journalism, Media and Cultural Studies, I made sure that I contributed regularly to student media and various publications both online and in print. Creative writing was always my passion and that is certainly still the case. However, after returning from a semester abroad in Canada and then subsequently taking on the role of an ambassador for studying abroad, I began to carry out work that reflected Marketing and Communications more than straight Journalism. I thoroughly enjoyed my time as an ambassador and it solidified my desire to pursue this kind of work in the future.

I consider my work experience at Petersens PR, which I gained through the Careers and Employability service at Cardiff University, as my first proper insight into this industry. The six weeks I’ve spent here have proved invaluable and I’ve been given a reasonable amount of autonomy to complete work in areas such as social media marketing, e-marketing, press release writing and administration. In the process, I’ve learnt about the agencies wide range of clients and the daily workings of a busy PR team.  Just through being in an office environment and observing my surroundings, I’m much more confident about gaining further work experience and transferring the skills and experience I’ve acquired here into future endeavours.

At 21 years of age, the world of work is still an incredibly daunting prospect. However, if I’m certain about one thing, it’s that I now realise the importance of volunteering and securing work experience whilst you still can. Not only does it provide you with the essential skills needed to develop in your chosen career, but it also demonstrates to future employers your dedication and shows that you’ve given up your free time for bigger and more important things.

I would like to thank Rob, Phoebe, Danielle and everyone else I’ve met at Petersens PR who’ve kindly helped me along the way, giving me an extremely worthwhile placement and one that I won’t be forgetting any time soon!

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Comments
  1. Rob Petersen says:

    its been a pleasure to have you Alannah.You have learnt a lot in the 6 weeks with us and certainly have the makings of a great PR executive,good luck.

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