Luke’s Petersens experience

Posted: May 29, 2015 in work experience
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Our latest work experience student, Luke Aldridge joined us to gain more experience of PR. Have a read of Luke’s blog to hear how he found his two weeks at Petersens…

LukeAs a recent History graduate of Swansea University, I left university full of optimism about what the future would hold for me but due to not doing a vocational course I did not have specific career path set out for me. I had vast possibilities of careers, but this meant it took some time to indentify a career which suited me. After exploring many potential career paths, I came across PR. I have always enjoyed writing and have always been a very social person, thriving on developing relationships and it is for this reason that I identified PR as good fit for me.

After this revelation, I went about gaining myself some relevant experience to beef up my CV and ultimately get a taste of what working in PR actually entailed. I went to London for work experience at a mid-sized PR agency with a reasonably broad portfolio of clients and I enjoyed every minute of it. The constant adapting of methods, variety of client demands, and the way PR was evolving appealed to me as I never wanted to be in a job where the same tasks are just repeated day in, day out. As I completed this work experience, the Chairman of the company suggested I get in touch with Rob from Petersens PR in order to gain more experience and the Petersens team were more than happy to have me.

When arriving at Petersens I was welcomed to a friendly atmosphere and immediately briefed on the various services Petersens offer their clients, and shown examples of their previous work. After a team meeting where various ideas where bounced back and forth, I was put to work on a variety of different tasks, from researching, to drafting a press release, to social media. These tasks showed me how broad an industry PR can be, and how the techniques and demands are evolving with new trends and technology being introduced all the time.

As I come to the end of my work experience, I am extremely grateful to Petersens for having me and giving me the opportunity to hone my skills and gain further understanding of what a career in PR is like. I am sure the experience I have gained will benefit me hugely in the future, and I fully recommend others who are looking into a career in PR to do work experience at Petersens.

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