Archive for May, 2015

Our latest work experience student, Luke Aldridge joined us to gain more experience of PR. Have a read of Luke’s blog to hear how he found his two weeks at Petersens…

LukeAs a recent History graduate of Swansea University, I left university full of optimism about what the future would hold for me but due to not doing a vocational course I did not have specific career path set out for me. I had vast possibilities of careers, but this meant it took some time to indentify a career which suited me. After exploring many potential career paths, I came across PR. I have always enjoyed writing and have always been a very social person, thriving on developing relationships and it is for this reason that I identified PR as good fit for me.

After this revelation, I went about gaining myself some relevant experience to beef up my CV and ultimately get a taste of what working in PR actually entailed. I went to London for work experience at a mid-sized PR agency with a reasonably broad portfolio of clients and I enjoyed every minute of it. The constant adapting of methods, variety of client demands, and the way PR was evolving appealed to me as I never wanted to be in a job where the same tasks are just repeated day in, day out. As I completed this work experience, the Chairman of the company suggested I get in touch with Rob from Petersens PR in order to gain more experience and the Petersens team were more than happy to have me.

When arriving at Petersens I was welcomed to a friendly atmosphere and immediately briefed on the various services Petersens offer their clients, and shown examples of their previous work. After a team meeting where various ideas where bounced back and forth, I was put to work on a variety of different tasks, from researching, to drafting a press release, to social media. These tasks showed me how broad an industry PR can be, and how the techniques and demands are evolving with new trends and technology being introduced all the time.

As I come to the end of my work experience, I am extremely grateful to Petersens for having me and giving me the opportunity to hone my skills and gain further understanding of what a career in PR is like. I am sure the experience I have gained will benefit me hugely in the future, and I fully recommend others who are looking into a career in PR to do work experience at Petersens.

queen's speechAs we all digest the elements of the UK government’s plan for the next 5 years as delivered by Her Majesty to Parliament, it appears to me that Wales has plenty to cheer about.

As mentioned in today’s Western Mail, the Institute of Directors (IOD) Director for Wales, Robert Lloyd Griffiths, makes a few key points about yesterday’s announcement. Firstly, in welcoming the reduction of red tape for SME’s in Wales who represent such a vitally important sector for future job growth in Wales – although we have yet to see where the Government will find £10 billion worth of cuts regulation!

Secondly, the absolute priority to negotiate the terms for the UK’s continuing membership of the EU – a membership which I believe is crucial for the continued growth of both Wales and the UK economy. Our biggest market is Europe and therefore we must remain part of it.

Thirdly, new powers for the Welsh Government were announced. This is to be welcomed, as the Welsh Government should become more accountable and of significantly more importance to the growth of Wales in the future than it is currently.

The list of changes and challenges laid out in the Queen’s Speech are significant but if addressed without delay, there is every chance that Wales and the rest of the UK will see further positive signs of growth, bringing more prosperity to our citizens, young and old over the years ahead.

family-bikingAs the latest figures show, more than a quarter of Welsh school leavers are overweight or obese, as reported in today’s Western Mail. However, it is most concerning to see that these figures when further broken down illustrate a disparity between affluent and deprived areas of Wales. For example, fewer than 9% of children in the Vale of Glamorgan were obese, while 17% of 4/5 year olds in Merthyr Tydfil were obese.

As mentioned in the comment section of the Western Mail today, unless these problems are faced by families, retailers, Health Authorities, local and central government, the situation will only get worse. Healthy eating, together with modest exercise can have a significant effect on individuals was well as the wider community in which we live.

A solution might be for all parties to be represented in a summit style meeting hosted by the Welsh Government to agree a strategy and timetable for action, otherwise the problem will get worse and the implication for future generations extremely worrying.

Gareth Davies addresses the Club

Gareth Davies addresses the Breakfast Club

We were lucky enough to have been joined by Gareth Davies, Chairman of the Welsh Rugby Union (WRU) as the speaker for this month’s Breakfast Club. An ex British Lion and Captain of Wales, Gareth has an illustrious sporting background as well as a strong professional and business record, and has previously held the position of Chairman of the Sports Council for Wales and Commissioning Editor for Sports and Events at S4C.

Gareth began his presentation by explaining that one of his first priorities when becoming Chairman of the WRU was to develop ‘greater unity’ within the organisation. In order to achieve this, Gareth is committed to making the Union more open and transparent, and improving communication between all levels, from club to elite.

Gareth believes that as the elite level is very successful, the WRU needs to concentrate on creating a strong grassroots foundation in order to develop players for the future. One of the projects currently underway in this area is the School Club Hub Initiative. The WRU has been working with 43 schools across Wales to establish Rugby Development Officers in each school. The project, which is half funded by the WRU and half by the schools, has been hugely successful, with the number of schools involved set to double in September.

Copy of Cardiff Breakfast Club Gareth Davies Image 3 - compressedGareth also discussed some of the issues surrounding the Millennium Stadium as an asset of the WRU. Now 15 years old, the ongoing maintenance costs are extensive, with the current priority being the need for all the Stadium seats to be replaced over the next few years, an enterprise which will cost the Union £4/5 million. The WRU are also looking to expand the footprint of the Stadium, and Gareth is looking forward to the Stadium hosting 8 matches for the upcoming World Cup as a key opportunity for the Stadium to be exhibited to the world.

Gareth concluded his presentation by highlighting some of the changes to the WRU Board itself. The Union has recently appointed two new non-exec directors and for the first time ever, its first female board member. Gareth also explained that they are looking to bring in more outside expertise and have created a special advisory board of 5 individuals from worldwide businesses who can use their business knowledge to advise the WRU on particular projects.

The next Breakfast Club will be held on 18th June with guest speaker Simon Powell, CEO of Eysys. For further information and booking details, please contact susannah@petersenspr.com or phone 02920 549597.