Petersens welcome Danielle as Digital PR Manager

Posted: March 6, 2015 in Petersens News
Tags: , , , ,

Danielle Williams has joined Petersens as Digital PR Manager. In our latest blog we asked Danielle to introduce herself and briefly explain the importance of having a strong social media presence for your business.

Danielle joins our team!

Danielle joins our team!

It’s a pleasure to be joining the Petersens team and I have really enjoyed my first few weeks here. With recent experience managing all PR and Marketing at Tempest Fashion Ltd, it became a personal goal throughout my time there to continuously increase brand awareness worldwide, whilst also achieving some great national coverage. It was also a great achievement to open the brands first flagship store in the St David’s Shopping Centre, Cardiff.

I have also previously worked at Digital Marketing and PR agencies in London and South Wales and am delighted to be returning to agency work at such a well renowned and respected PR agency.

The importance of Social Media and its benefits are ever increasing. Social media is a place where you and your brand can approach your customers on a more personal level.  After establishing your personal approach and language to your Digital PR strategy, if used correctly it can be a permanent asset to your company.

It’s crucial to stop using social media as free advertising and start considering it as a way to engage and develop relationships with your customer base.

20-social-media-iconsBelow are just a handful of the benefits of Social Media Marketing:

  1. Instantly increases brand recognition with a global outreach
  2. Creates a platform for your customers to engage and interact with your brand
  3. Increases customer loyalty through relationship building
  4. Improves trust and credibility of your brand and services provided
  5. Creates more opportunities to reach a wider audience
  6. Gain valuable consumer behaviour information, which will help you create content with stronger influence and relevance

At Petersens PR we can offer you a free audit of your social media presence to ensure that you are achieving the best possible results from this vitally important form of PR. We will do all in our power to ensure your social media is at its most effective!

If you would like to talk to us about how we can improve your social media, please email me at Danielle@petersenspr.com or call 02920 549597.

We look forward to hearing from you. The longer you wait, the more you’re missing out on!

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