Archive for March, 2015

Our latest work experience student, Ellie Bristow has joined us to gain her first experience of PR. Have a read of Ellie’s blog to see what drew her to Petersens…

Ellie picLike most undergraduates at university, it may come as no surprise to know that my future is viewed through frosted glass. I do not have a clear picture of where I want to be at 30 years old and what I want to have achieved by that point. However, when deciding on what career I would like to pursue, I differ from the stereotypical student. I am passionate about marketing. I enjoy building relationships with customers, whether it be the local who always pops in the shop to buy his copy of the Gazette or whether it be an entire company with a host of employees. Communication is something I enjoy and something I am good at (just ask my mum), so to have the opportunity to build a career around communicating with people is my ideal.

I am currently a second year undergraduate at Cardiff University studying Econ Sociology, which might sound strange after I’ve just said that I’m keen to pursue a career in marketing. It is precisely this reason which led my desire to do a Work Experience Insight at Petersens PR. Sociology degrees provide you with little experience specific to marketing and I wanted to learn more about marketing and the areas around it, such as Advertising and PR, from within a working environment.

I arrived at Petersens on the day of the solar eclipse, so was greeted by a crowd of people. I stepped into the office and any worries and anxieties I had previously held about this Insight vanished. The team were very friendly and the atmosphere was positive and relaxed, but still very professional. I sat down and was talked through what Petersens PR does as a company, who their main clients are and then I was shown examples of what they had done for their clients, as well as being informed of what my role would be over the coming weeks.

I have just finished reading through the press releases for some of Petersens main clients and it would be fair to say that I am thoroughly looking forward to working with this team for the next few weeks. I know that I will gain a wealth of knowledge from the company and that I am really going to enjoy my time here.

Ioan Jenkins, Tidal Lagoon Power

Ioan Jenkins, Tidal Lagoon Power

This month’s Breakfast Club meeting was a particularly busy event with the topic drawing a lot of interest. The meeting was addressed by Ioan Jenkins, Development Director for Tidal Lagoon Power, the company which is currently developing the world’s first tidal lagoon in Swansea Bay. 

Ioan began his presentation by explaining the basics of the Tidal Lagoon project. He described their business as “capturing the energy in the tide” in order to provide “reliable home-grown energy for up to 120 years.” The company aim to eventually deliver a fleet of 6 lagoons across the UK, providing low cost energy for a large proportion of the country.

According to Ioan, the Swansea Tidal Lagoon will create a new UK industry and long term UK jobs, with over £30bn worth of investment.  1,850 full time jobs stand to be created during the lagoon’s three year construction period alone.  If permission is granted for all 6 of the lagoons then an estimate of 35,800 jobs could be created, with over 70,000 roles during peak construction times.

The project will produce a huge amount of renewable energy – harnessing the 7-9m tidal range in Swansea along the length of the 9.5km long causeway and will generate enough energy for over 100,000 homes. This amounts to 85% of Swansea Bay’s domestic use and 11% of Wales’ domestic use. It will also provide an annual CO₂ saving of 236,000t.

Ioan also explained that they are hoping to have planning approved by the Secretary of State for Energy by early June, to allow building to commence by the beginning of next year. On this timescale, we could expect to be receiving the first power from the lagoon in late 2018 or early 2019.

Concluding his presentation, Ioan suggested that the lagoon would reduce the cost of living, keep up with the UK’s energy demands and protect and enhance the environment, whilst providing the opportunity to boost flood protection. It will also have a significant positive impact on education and the tourist industry.

Tessa Blazey then took over from Ioan to discuss the potential plans for a Cardiff Tidal Lagoon, which would be on a much larger scale than its Swansea counterpart. Compared to the Swansea area of 11km² the Cardiff lagoon would cover an estimated 70km², harnessing power from an average tide of 9.21m.

This lagoon would have the ability to generate enough energy for the whole of Wales. Although discussions are in the early stages, Tessa suggested that current indicators are wholly positive.

Breakfast club meetings are held monthly at St. David’s Hotel and Spa with a range of guest speakers. For further information and booking details, please or phone 02920 549597.

While we shall see the sophisticated online and media campaigns mounted by all parties intensify as we approach the election in May, I am very concerned about the lack of interest shown by our younger generation in politics and the importance of exercising their right to vote. I therefore agree with Martin Shipton’s article in today’s Western Mail.

I am not an expert but it looks as if the emphasis on campaigning will be to the core older age groups who have historically been the main voters in elections. How much time and effort can the parties bring to influence a reluctant and disinterested young voter? I doubt much before May.election

Yet surely for the sake of the nation’s future, young people must be encouraged to vote and examples highlighted to demonstrate how decisions made in both Cardiff Bay, Westminster and currently Brussels can affect their futures.

As demonstrated yesterday, the vote taken by MPs to introduce plain packaging for cigarettes will have a massive effect on the health of the nation in the future. If we did not vote for our MPs, such decisions might not be taken.

Young people must be engaged more by all politicians, using all modern digital and other platforms, with relevant content to excite and motivate such an important sector of our population.

I urge all parties to produce clear, measurable strategies to ensure that our voters of tomorrow really do see the importance of exercising their vote. Many millions have died around the world for the privilege of doing so, we must never forget.

Perhaps there is some hope when we hear of young Welshman Theo Davies-Lewis, who is campaigning for a Youth Assembly in Wales. I hope that all AMs would support such an initiative – well done Theo.

Danielle Williams has joined Petersens as Digital PR Manager. In our latest blog we asked Danielle to introduce herself and briefly explain the importance of having a strong social media presence for your business.

Danielle joins our team!

Danielle joins our team!

It’s a pleasure to be joining the Petersens team and I have really enjoyed my first few weeks here. With recent experience managing all PR and Marketing at Tempest Fashion Ltd, it became a personal goal throughout my time there to continuously increase brand awareness worldwide, whilst also achieving some great national coverage. It was also a great achievement to open the brands first flagship store in the St David’s Shopping Centre, Cardiff.

I have also previously worked at Digital Marketing and PR agencies in London and South Wales and am delighted to be returning to agency work at such a well renowned and respected PR agency.

The importance of Social Media and its benefits are ever increasing. Social media is a place where you and your brand can approach your customers on a more personal level.  After establishing your personal approach and language to your Digital PR strategy, if used correctly it can be a permanent asset to your company.

It’s crucial to stop using social media as free advertising and start considering it as a way to engage and develop relationships with your customer base.

20-social-media-iconsBelow are just a handful of the benefits of Social Media Marketing:

  1. Instantly increases brand recognition with a global outreach
  2. Creates a platform for your customers to engage and interact with your brand
  3. Increases customer loyalty through relationship building
  4. Improves trust and credibility of your brand and services provided
  5. Creates more opportunities to reach a wider audience
  6. Gain valuable consumer behaviour information, which will help you create content with stronger influence and relevance

At Petersens PR we can offer you a free audit of your social media presence to ensure that you are achieving the best possible results from this vitally important form of PR. We will do all in our power to ensure your social media is at its most effective!

If you would like to talk to us about how we can improve your social media, please email me at or call 02920 549597.

We look forward to hearing from you. The longer you wait, the more you’re missing out on!

While we are all aware of the magnificent plans for Callaghan square announced some months ago, how exciting it was to be reminded of them at yesterday’s DTZ Outlook 2015 review at St David’s Hotel and Spa.

Proposed new BBC HQ building

Proposed new BBC HQ building

Additionally, the project for the central rail and bus station area is equally impressive and of great significance to those visitors including tourists, business people and crucial inward investors who in years to come will alight from high-speed trains and walk through a dramatic new transport interchange, including a redevelopment of Cardiff Central Station and relocated bus station complex. They will then be greeted outside by a modern and stunning array of carefully designed new buildings including a hotel, apartments, offices etc.

Design for new Cardiff Central Station

Design for new Cardiff Central Station


At last Cardiff will have a central area worthy of its status as a European Capital City. I look forward to the completion of all these announced projects and to the benefits they will bring to not just Cardiff but the region and Wales as a whole.