Cardiff Breakfast Club 11th December – Sarah Powell, Sport Wales

Posted: December 19, 2014 in Cardiff Breakfast Club
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This month we were joined by Chief Executive of Sport Wales, Sarah Powell. Sarah was appointed in September 2013 and is the first female to hold this position within the organisation. She has previously worked on the Sports Council for Wales with the Welsh National Governing Bodies (NGBs) of sport as well as heading the Performance and Excellence department.

Sarah Powell

Sarah Powell

Sarah also authored and implemented Wales’ Elite Sports Strategy which provided the framework within which Welsh athletes broke all records of medals won at the 2012 London Olympic Games.

Beginning her address to the Breakfast Club, Sarah stressed the need to embrace sport within Wales and break down preconceptions that “Wales is a small nation punching above its weight.” Wales should seek success, including a bid to host the 2026 Commonwealth games, and “cannot and should not embrace second best.” Sarah pointed to the success of Frankie Jones, the inspirational Welsh gymnast who won gold in her last ever performance during the 2014 Commonwealth Games.

Sarah also explained that we are currently witnessing unprecedented times in Welsh budget cuts, with sport being one of the areas to be hit the hardest. She said that: “I passionately believe that for too long sport and leisure have been seen as the soft options for cuts. In my opinion this is short sighted when sport and participation have such a vital role in supporting the health crisis.” She also stressed the fact that Sport Wales are still delivering despite these cuts – despite decreasing investment they have hit every target set out over the past 2 years.

Sport Wales is now engaging and working with business more than has ever been seen before. Yet Sarah says there is still a need to do more to continue to develop even stronger partnerships. She also stressed the fact that “it is people we need to invest in, not just ideas.” Steps also need to be taken to make sport more engaging across a wider spectrum of society.

To conclude her talk, Sarah stressed her belief that it is vital to work with the aim of “building a Sportopia – a Wales where sport is valued.” Since the World Health Organisation have cited getting physically active as one of the key steps for a healthier nation, it is easy to see why.

The next Breakfast Club will be held on 20th January with guest speaker Trevor Williams, Chief Economist of Lloyds Bank. For further information and booking details, please contact susannah@petersenspr.com or phone 02920 549597.

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