Archive for December, 2014

This month we were joined by Chief Executive of Sport Wales, Sarah Powell. Sarah was appointed in September 2013 and is the first female to hold this position within the organisation. She has previously worked on the Sports Council for Wales with the Welsh National Governing Bodies (NGBs) of sport as well as heading the Performance and Excellence department.

Sarah Powell

Sarah Powell

Sarah also authored and implemented Wales’ Elite Sports Strategy which provided the framework within which Welsh athletes broke all records of medals won at the 2012 London Olympic Games.

Beginning her address to the Breakfast Club, Sarah stressed the need to embrace sport within Wales and break down preconceptions that “Wales is a small nation punching above its weight.” Wales should seek success, including a bid to host the 2026 Commonwealth games, and “cannot and should not embrace second best.” Sarah pointed to the success of Frankie Jones, the inspirational Welsh gymnast who won gold in her last ever performance during the 2014 Commonwealth Games.

Sarah also explained that we are currently witnessing unprecedented times in Welsh budget cuts, with sport being one of the areas to be hit the hardest. She said that: “I passionately believe that for too long sport and leisure have been seen as the soft options for cuts. In my opinion this is short sighted when sport and participation have such a vital role in supporting the health crisis.” She also stressed the fact that Sport Wales are still delivering despite these cuts – despite decreasing investment they have hit every target set out over the past 2 years.

Sport Wales is now engaging and working with business more than has ever been seen before. Yet Sarah says there is still a need to do more to continue to develop even stronger partnerships. She also stressed the fact that “it is people we need to invest in, not just ideas.” Steps also need to be taken to make sport more engaging across a wider spectrum of society.

To conclude her talk, Sarah stressed her belief that it is vital to work with the aim of “building a Sportopia – a Wales where sport is valued.” Since the World Health Organisation have cited getting physically active as one of the key steps for a healthier nation, it is easy to see why.

The next Breakfast Club will be held on 20th January with guest speaker Trevor Williams, Chief Economist of Lloyds Bank. For further information and booking details, please contact or phone 02920 549597.

As the GO Wales programme comes to an end, our latest, and sadly final, GO Wales placement student Matthew has now completed his 10 week placement with us. Here’s what he thought of his Petersens work taster…

Matthew NorrisMy first blog for Petersens identified my passion for communicating ideas, messages and interacting with others. Needless to say, that is what I have had the pleasure of doing over the past eight weeks. Every project I completed presented a new challenge to overcome, with a rewarding end result.

I have gained incredible value through my experience at Petersens and have enjoyed implementing my academic learning into practice. Gaining the opportunity to develop new skills that can be used in a wide array of applications is a terrific expansion to my existing knowledge.

Coming from a corporate background has allowed me to appreciate the different perspective you gain working with an entrepreneurial spirited business. Having access to all business levels within an arms reach creates a different exchange of information complimented by an open concept office. My enjoyment of working with Petersens has far extended beyond the projects, as a large part of the joy that stems from the work is the amazing people, and the strong family environment that Petersens promotes. I have felt welcome from beginning to end and have been part of a team that fosters development and presents the opportunity every week to complete work that is integral to the clients business needs.

My favourite deliverables have been press release creation, marketing strategy and event planning. Seeing a project you have worked on integrated into print and online channels, or included into a clients business strategy is a great feeling.

As I continue on my academic journey I will look back favourably on my time at Petersens.  I have been provided constructive feedback throughout my time with the Petersens team, which has been a great support in my development, whilst also providing a more robust understanding of the communications industry in the UK and Wales.

As you can tell, I would highly recommend any eager student looking to grow their knowledge of public relations and communications to seek out practical work experience opportunities. If you’re fortunate enough, you might even get the chance to work with a team as incredible as Petersens PR.