Archive for April, 2014


Steve Hughson, Chief Executive, RWAS

Steve Hughson, Chief Executive, RWAS

For this month’s Breakfast Club our guest speaker was Steve Hughson, Chief Executive of the Royal Welsh Agricultural Society (RWAS).  Steve has just completed his first year as Chief Executive for the RWAS, prior to which he held the position of Head of Territorial Policing for Dyfed Powys Police.

Steve began his talk by drawing attention to some of the challenges facing the agriculture industry, listing the need to find new ways of producing food to meet the growing demand, climate change, animal welfare, water security and pressure to farm in a more environmentally way as some of the most significant ones.

The Royal Welsh hosts three shows throughout the year, with the Summer event being the largest show in Europe. Over 241,000 attended last year’s event, with 7,500 livestock entries, 1,000 volunteers and over 200 tradestands over the 4 day event.


However, Steve was keen to stress that the society was ‘more than a show’ but ‘a brand, a business and a way of life’. The Royal Welsh contributes more than £40m to the Welsh economy, with £11m worth of assets at its show ground in Builth Wells, 14 committees across Wales and 20,000 members, Steve highlighted the significant and influential position the society has in Wales.

Steve believes that with this influential position, the society has ‘a responsibility to agriculture and to Wales’. He believes that the Royal Welsh has an opportunity to shape and influence the future of agriculture in Wales through supporting innovative and progressive farming, and sharing the society’s ‘school of knowledge’. He highlighted the society’s continuing work with Nuffield scholars and the Agri Academy, as well as the Tomorrow/Today tradestand for innovation in agriculture as some examples of the work they are currently doing in this area.

The next Breakfast Club will be held on 16th May with guest speaker Jon Horne, Chief Executive of Cardiff International Airport. For further information and booking details, please contact or phone 02920 549597.

Our latest GO Wales Student, Katy Harris, joined us for the first time today as part of a 10 week taster placement. We asked her to write a blog to introduce herself, and explain what interests her about the world of PR…

KatyWith only two months left of my degree at Cardiff University I am filled with excited anticipation of what comes next. Being a bright eyed and bushy tailed soon-to-be-graduate, I am eager to close my university chapter and delve into the real world.

Throughout my three years studying Journalism, Media & Cultural Studies, I’ve written for JOMAG, a newsletter specific to the school of journalism. I have also created my own blog, writing about my student journalistic experience and travelling I have done. Last summer I had the chance to report on the graduation ceremonies and had the privilege of interviewing a few of the honorary fellows such as Madeleine Bunting, an associate editor at the Guardian.

I am excited for my first work experience placement to be at Petersens PR as I am eager to learn from industry professionals who have worked with a variety of clients on different projects. I am originally from a small Welsh town and hope to live in Wales in the future so it is a great honour to be able to learn from a successful Welsh company with an excellent reputation.

From this experience I hope to gain more knowledge of how a PR company operates on a day to day basis. While I have been fortunate to attend Cardiff University, the course I am studying is all theoretical so real world experience is limited. I have recently completed a module based on PR which sparked an interest for me. I did my own research to learn more about the PR industry and it is now something that I am enthusiastic to be a part of.

I hope to further my knowledge of PR and other aspects that Petersens are involved with, such as campaigns and advertising. I am also keen to learn about what it takes to run and maintain a successful company.  It’s my first day here at Petersens and I was warmly welcome by Eira and introduced to Rob and Susannah who were so welcoming and friendly. I really appreciate the opportunity they have given me and am excited to see what the next few weeks hold.