Iconic Sporting Moments and the Media

Posted: February 26, 2014 in Opinion, Uncategorized
Tags: , , , ,

As we celebrate the homecoming of the GB’s record breaking Winter Olympian from Russia, we recognise the wonderful live media coverage during and after the Games.  I wonder how different the media coverage might have been during and after probably one of the greatest boxing contests ever staged in the world.

Muhammed Ali

Muhammed Ali

As Dan O’Neill stated in yesterday’s South Wales Echo, more than 30,000 people in South Wales got out of their beds at 3.30am on the 25th February 1964 to listen to the World Heavyweight Boxing Championship.  The young 22 year old Olympian Cassius Clay took on the current Champion, Mob fixer and ex convict Sonny Liston and came out famously victorious.

Clay won convincingly and with this, a new sporting legend Muhammad Ali (as Clay became known) was born. Interestingly, recently released FBI documents do indicate the possibility of the fight being ‘fixed’ by a Mafia member and Las Vegas gambler.

Lizzy Yarnold, Olympic Gold Medalist, Skeleton

Lizzy Yarnold, Olympic Gold Medalist, Skeleton

However, in my humble opinion, Ali showed the world his remarkable skills by losing and then later regaining the World crown to establish his reputation as the ‘GREATEST’.  Let’s hope some of the new young heroes and heroines from Sochi can emulate Ali and become sporting role models for the future generations…

Unlike today, there was no social media in 1964, just good old radio, cinema and television. So just imagine the worldwide coverage that the Clay/Liston fight would have generated in 2014. Ali would have had a field day with millions of followers on his Twitter, Facebook and LinkedIn account, even more so than the Beckhams, Rooneys and other ‘superstars’ of today!


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