Katie gets a taste of PR at Petersens!

Posted: November 6, 2013 in Petersens News, Uncategorized, work experience
Tags: , , ,

Katie GOur latest GO Wales student, Katie Griffiths, started a 10 week taster placement with us last week. Here’s how her first couple of days have gone…

Being in my last year of undergraduate study, a combination of excitement to be moving on to greater pastures and the pressure of thinking about my future has resulted in the inevitable; asking the question, ‘what next?’ Besides the rather tempting thoughts of taking time off to go travelling and ‘discover myself’, I got thinking about career paths I wanted to pursue. PR was at the top of my list. As a third year student studying Journalism, Media and Cultural Studies at Cardiff University, I have only recently been able to scratch the surface of the PR profession through an optional module this year.  With this in mind and the constant reinforcement that work experience is just as, if not more important, than the classification you come out of university with; I was very keen to get some PR agency experience.

Although learning about the theoretical side of PR has been useful, it was mostly encouraging my urge to gain first had experience. Carrying out a work taster at Petersens is certainly satisfying that urge. When I was chosen by GoWales for the taster, who couldn’t have been more helpful as the in-between team, I was very excited by the prospect of working at Petersens. Considering the reputation and relations that they have built over the last years I was looking forward to being part of their team, discovering their inner workings and completing the day to day tasks they carry out to maintain such a reputation.

On arrival, I was greeted by Sally, who I was lucky enough to meet in her last week at Petersens. She introduced me to Susannah, Louise, Cath and Rob who welcomed me whole heartedly. The relaxed yet productive working environment is clearly what helps Petersens thrive in its field. On my first day I was immediately sorting press clippings, sitting in on briefings and looking over strategies and proposals. This was refreshing and actually useful for me to take away from the experience as opposed to completing trivial tasks. In my second week at Petersens the same remains true and I have been introduced to Eira who is equally as welcoming as the rest.

I now look forward to the coming weeks at Petersens and the opportunities, such as attending the Breakfast Club,  that it will provide.

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