Cardiff’s worldwide brand value has just soared to new heights!

Posted: September 4, 2013 in Business/Cardiff News, Events, Opinion
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I believe that events over the last couple of weeks have brought a great opportunity for all those involved in promoting all that Cardiff and the region offers to the world.

Estimates have been made as to the economic benefit to Cardiff and the region of our Cardiff City Bluebirds reaching the Premier football division. One figure I read was in the region of £50million!

The team made a wonderful start to their Premiership campaign by beating last year’s champions and title contenders Manchester City, and drawing with Everton last weekend. These matches were seen by a huge worldwide audience, thus putting Cardiff on the world stage.

Gareth Bale became the world's most expensive football player earlier this week - a great advertisement for Wales worldwide!

Gareth Bale became the world’s most expensive football player earlier this week – a great advertisement for Wales worldwide!

However, as reported extensively in local and international media, Cardiff’s own Gareth Bale has just become the most expensive footballer in the world, as his transfer deal to Real Madrid was concluded this week. I believe this move will bring even greater awareness of Cardiff and Wales to a worldwide audience.

Those involved in inward investment, tourism and associated sectors have been handed a golden opportunity to capitalise on this recent worldwide visibility. Let us see some really creative marketing to ensure Cardiff really does benefit from the awareness we now have worldwide, thanks to our sporting hero.

Finally, can I say how impressed I have been by Gareth Bale’s behaviour over recent days. Whlie accepting he has a great team of advisors about him, his down to earth character, professionalism and passion for Cardiff and his homeland is really impressive. What an advertisement for us worldwide!

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