My Petersens work experience

Posted: April 18, 2012 in Petersens News, work experience
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Our latest PR work experience student is Becky Wilson, a second year studying English Literature at Cardiff University. Here she gives us a little insight into her placement so far!…

The first day of a work placement is a very daunting experience, with the huge stress of not knowing what to wear or where to go, and then the wonder of what is expected of you, it is a case of hoping for the best. Despite the many obstacles the Cardiff Bus route caused on my first day, I arrived on time, and perhaps a little flustered. I was welcomed instantly to the office by Sally. She made me feel at ease straight away and introduced me to both Louise and Rob when they arrived. I felt calm, and I found my place in the office. All of the worries I had concerning my first day suddenly disappeared and I couldn’t wait to get started on my first task.

Cardiff University student Becky Wilson - Petersens' latest PR intern!

My first task was to read some Press Releases for one of Petersens’ new clients, and write my own regional and local press releases for that company. My first thought, as you can probably guess, was along the lines of “AHHHH”. I had never written a press release before, and the only real experience of writing I had previously was from my university work and newspaper articles I had written. I was given a lot of motivation from Louise, and was provided a how-to guide to help me get on my way. I therefore made it my job to present press releases that were worthy of little proof reading and minimal editing, and I have to admit I really enjoyed the responsibility I got with having to write these Press Releases (the content was very interesting too, so that was an added bonus).

I think that through that being my first task, I was able to get a real sense of the world of PR. Not the ‘world’ that some outsiders assume PR is, of celebrity boy bands and modeling firms, but the PR sphere that concentrates on the companies that deserve the utmost commitment and time, not because they sell well, but because their product is worthy of it. This was the first thing that struck me about Petersens, they are known for working with these large companies, yet they still give the smaller companies the same respect, courtesy, loyalty and commitment as they do the larger ones.

Since that day I’ve had the opportunity to try my hand at all sorts of different aspects of PR; ranging from updating media contact sheets and client books, market research whilst contacting clients, newspapers and other relative contacts, and also helping to make a few cups of tea (even PR gurus need refreshments).

The time I have had at Petersens has really opened my eyes to the world of PR, and it has been really reassuring to talk to people who know the ins and outs of the business and who have recently or not so recently felt the same as you; indecisive over your future career. Sally and Louise have both gone out of their way to help me with every thing, and I cannot commend them enough for putting up with my questions. Rob has been extremely welcoming and has treated me like a staff member and not an intruding intern. Since it is his company, I didn’t know whether I would see him much or be able to spend as much time with him, but he is always here, making me feel welcome and asking me if I am alright. The laughter in the office makes me look forward to my day and the office attitude has made my experience, so far, very rewarding.

With a few weeks left of my placement I am looking forward to the new tasks that will arise in the next few weeks, and  I am ridiculously excited about my next experience. Petersens have been good enough to allow me to go along to one of their client visits, and sit in on one of their meetings, so I can see what is really involved in maintaining a good relationship between the PR consultants and the clients. I cannot wait for my little road trip, and I’ll keep you posted on how it goes.

I started with Petersens not knowing whether PR would be the career field I wished to go into, but this experience has helped me see that PR is an industry that really suits my ways and attentions. Before I applied for the chance to work in Petersens I read reviews of previous interns, and I must agree with all that they say. Petersens is a fantastic company that makes you feel at ease, whilst also allowing you to learn the ins and outs of the PR world.  All that is left now is to work hard and try to get back into this industry, and I will always be grateful of the experience I have had here.

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