Europe’s hungry for our Welsh lamb and beef

Posted: February 28, 2012 in Business/Cardiff News, Royal Welsh Agricultural Society
Tags: , , , ,

Here's to ewe! - Welsh lamb and beef sales are on the rise in the EU.

I was delighted to read in today’s Western Mail that the value of Welsh lamb and beef exports to the EU was up 22% on the previous year!

What wonderful timing, as we all begin to celebrate St David’s Day on Thursday.

As I have advised my oldest client, the Royal Welsh Agricultural Society, on marketing and advertising for over 30 years, I have grown very fond of those who make up the farming community in Wales.

They are hard-working, loyal, humorous and so proud of the animals they rear.

It is thanks to the care, husbandry, Welsh climate, and soil of course, as well as in the breeds and varieties themselves that Welsh farmers are producing such delicious lamb and beef – which consumers in Europe and the rest of the world are at last beginning to recognise and enjoy.

It’s that Welsh magic again!

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