Selling Wales to the world and the WDA brand

Posted: February 21, 2012 in Business/Cardiff News, Opinion
Tags: , , ,

I have read with great interest in the Western Mail today about the report by a cross-party committee of MP’s on inward investment into Wales.

This follows the findings of a report by Cardiff Business School earlier this month (which I discussed in an earlier blog post).

Neither report makes comfortable reading for all of  us in business who live in Wales and who would like to see a vibrant economic future for our country.

Much has been said about the importance of a strong Wales brand and the reintroduction of the WDA. As a marketing professional who once worked for an international marketing agency with clients including Coca Cola and General Motors among other great brands, I can only sympathise with the view that if a brand (i.e. the WDA) still has global recognition even after five years of non-promotion there is huge sense in relaunching it to a knowledgeable, “expectant” marketplace.

Why not create a new advisory panel of Wales’ most successful businesspeople to work with the private sector, politicians and civil servants to produce a clear inward investment strategy, with achievable aims, which everyone involved can work towards.

Relaunch the WDA brand not just in Cardiff or the new planned inward investment offices in London but in New York, Sydney, Munich, Paris, Toronto… the list goes on!

Wales has a huge amount to offer, even if our product needs “fine tuning” through improvements to our infrastructure – air, road, rail, et cetera. If we wait for all these improvements to be made the task will probably be too great to accomplish.

Let’s follow the lead of our magnificent rugby squad, whose example under coach Warren Gatland shows that with a clear strategy, discipline, and a great team, we can achieve great results.

Strategy, dedication and teamwork - let's follow our boys' example.

Good luck to them all in their quest for another GRAND SLAM (hopefully!) on the 17th of March – I’ll be there!

  1. I agree with what you have said and indicate needs to be done. The question I raised in the cardiff business club dialogue is that there seems to be little appetite to do this at the WG level. So how do yu propose to overcome that barrier?

  2. rob petersen says:

    Hi Pete
    Thanks for your comment.If lobbying your AM does not work then pressure by our industry groups ie IOD,CBI,etc and the media plus using social media to further the cause should have some effect as election time looms and politicans need votes .



  3. […] recent talk of City Region status and bringing back the WDA brand becomes academic in my eyes, as someone who has been involved in marketing for many years. Without […]

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