Selling Wales to both inward investors and tourists

Posted: February 1, 2012 in Business/Cardiff News, Opinion
Tags: , , , ,

I fully support the findings of the report undertaken by the Cardiff Business School on the role of agencies in attracting inward investment.

Wales' USP's need to be pushed, to attract both tourists and inward investors

Wales has been slipping badly over the past few years, and now we learn that only 2.6% of the UK total inward investment profits in 2011 came to Wales. In 2002 it was 11.8% – a huge difference.

As with tourism, we must attract both visitors and inward investors to Wales.

The Wales brand must be reinvigorated and relaunched, to really push Wales’ U.S.P’s – of which there are many! – to visitors and inward investors alike.

I am strongly in favour of the comments made in today’s Western Mail, suggesting the formation of an extended advisory panel to support not only the inward investment team but also those running our vitally important tourism sector.

I believe the Minister should prepare a list of the most successful Welsh businessmen and women from around the world to sit on this panel, and be given real power to influence strategy and implementation.

To engage such individuals would result in huge benefits to the nation, and those responsible for selling Wales to the world.

  1. […] This follows the findings of a report by Cardiff Business School earlier this month (which I discussed in an earlier blog post). […]

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