Cardiff Breakfast Club, Wednesday 18th January

Posted: January 18, 2012 in Cardiff Breakfast Club, Events
Tags: , , , , ,

Despite the chilly temperatures and soggy start, a fantastic amount of attendees descended upon the St David’s Hotel in Cardiff Bay this morning. Among them, and acting as Sally’s right-hand woman, was MSc Marketing student Sophie Irvine.

Sophie very kindly agreed to write a guest post for our blog on today’s meeting. You can follow her on Twitter at @SSOPHIRV .

“Once again there was a great turn out at the Cardiff Breakfast Club meeting this morning, with many of Cardiff’s business community attending due to a keen interest in this month’s guest speaker Rhodri Talfan Davies, Director of BBC Wales.

Rhodri  gave an interesting speech on how the ‘off-screen events of the BBC can catch attention when there is nothing on-screen’ and the challenges of broadcasting in the current economic climate.

He made it clear that, like many other businesses in Wales, the BBC has been affected by the recession, and is facing their own challenges . However, it is the BBC’s mission to overcome these issues, for example by by making cut backs on overheads. He also suggested overcoming these challenges by reducing programming spend on those programmes outside of “peak time”, that may have fewer viewers. Put simply, he stated that the main focus was making sure that the BBC were clear about their priorities and that they ‘continue to invest in them’.

To this end, he argued that Wales has the ‘talent, ambition and significant opportunities to produce extraordinary programming and expansion in the creative industry’. This has already been proved by the growth in new production centres, like Roath Lock, the home of many well-known TV shows such as Casualty, Sherlock and Dr Who. As a result, he is confident that the BBC will play ‘a vital role in central life’ and continue to concentrate on the ‘bigger vision’.

Rhodri discussed the importance of partnership in creating this vision. He stressed particularly the most dominant partnership that has been formed recently between the BBC and S4C, where a balanced agreement has been reached.  He went on to outline some of the benefits of this partnership, including enabling Wales to get the best from its regional programming and collaborating its online media space. This seems to make perfect ‘business sense’ in this economic climate. Thus, he undoubtedly feels that the role of the national broadcaster is now ‘very precious’.

This was particularly emphasised at the end of his speech. Whilst recognizing the challenges facing the BBC and other businesses in Wales, Rhodri was keen to address these issues and lead the way to improvement. He suggested that partnership and tangible relationships were key ‘bringing broadcasters together’. Indeed with less money he suggested that there are now more risks, but ultimately more ambition- which he believes will benefit Wales for many years to come. ”


Thanks to everyone who came along today. The next Breakfast Club will take place on the 16th of February, with Peter Jones of the PHS Group our guest speaker. If you would like to be put on the mailing list for future Breakfast Club events, please email

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