I totally agree with Richard Houdmont’s piece in today’s Western Mail, in which he stresses the important of marketing during a recession. When ‘faced by slack demand and a lack of confidence in the future… the first target for cuts is often the marketing budget.’
In all my years in the marketing business, it is the companies that continue to invest in marketing and PR, and wisely even increase their marketing spend, reap the dividends when times improve.
Research gathered over the recession justifies these comments and I urge companies considering their budgets for next year to not put a red line through marketing and promotion!
