You must invest in marketing/PR to benefit from the recession…

Posted: December 12, 2011 in Business/Cardiff News, Opinion
Tags: , , , ,

I totally agree with Richard Houdmont’s piece in today’s Western Mail, in which he stresses the important of marketing during a recession. When ‘faced by slack demand and a lack of confidence in the future… the first target for cuts is often the marketing budget.’

In all my years in the marketing business, it is the companies that continue to invest in marketing and PR, and wisely even increase their marketing spend, reap the dividends when times improve.

Research gathered over the recession justifies these comments and I urge companies considering their budgets for next year to not put a red line through marketing and promotion!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s