Archive for November, 2011

By Sara Handley, English Literature MA Graduate from Cardiff University

Earlier this year I finished an MA in English Literature, and was soon faced with a terrible reality: an economy in crisis and job opportunities few and far between. Feeling hopelessly unemployed, the prospect of a Go Wales Work Taster with Petersens PR in Cardiff, was one I welcomed with open arms.

We are all used to the work experience cliché – a week spent making tea and filing – but at Petersens I’m being given real tasks, and more importantly, a true insight into the mysterious world of PR. As well as writing press releases and articles, I’ve joined the team on visits to clients, including a trip earlier today toTilleryValley, an award-winning meal provider to the health, education and local authority sectors.

The site director of Tillery Valley, Phil Hall, and other company employees were meeting with Sarah Dickins, a top BBC Wales reporter. Sarah, working in her capacity as a presenter on BBC Radio Wales’ “Good Evening Wales” , had arranged to watch the Chancellor’s Autumn Statement from Tillery Valley, gauging the company’s reaction to George Osborne’s plans.

Phil Hall and his colleagues expressed overall disappointment in the Chancellor’s reforms. They felt Osborne had failed to offer enough initiatives to ease the childcare burden on working parents; that cancelling the planed 3p fuel duty increase did not go far enough; and that while halving the toll on the Humber Bridge was a good idea, for their company in particular only a similar measure on the Severn Bridge would have a major impact (the company spends over £1,500 pounds on toll charges each month).

The interview will be aired on BBC Radio Wales’ Wales Tonight at 5pm this evening.

Cardiff Breakfast Club –Tuesday 13th December 2011

Special Guest Speaker: Dame Gillian Morgan, Permanent Secretary,

    Welsh Government

Presentation Topic: “Delivering more for less: How the public sector in Wales is responding to the challenges of today”

Dame Gillian Morgan has been the Permanent Secretary at the Welsh Government since 2008. Born in Llwynypia, Gill worked as a doctor in hospitals, general practice and public health before moving into management as Chief Executive of a Health Authority, and latterly, the NHS Confederation between 2002 and her move to Wales.

Following the referendum on the extension of powers these are interesting times for Government in and of Wales and we look forward to hearing from the person who is at the very centre of this activity.

The next Club Meeting will be held on Tuesday 13th December 2011 at The St. David’s Hotel & Spa, Cardiff Bay.  As usual, we will commence at 7.45am and finish by 9.15am.  Breakfast will be served promptly at 8.00am.

We would be delighted if you were able to join us.  If you wish to attend, please return contact Becci Gould on or 02920549597.

We hope you can find time to join us and look forward to seeing you.

Yours sincerely,

Morgan Cole. Cardiff & Co. Western Mail.

Tillery Valley: Delivering Nutritious Meals across the UK

Tillery Valley, a national meal provider to the public sector, will be featuring on BBC Radio Wales Wales@Work tonight at 7pm.

The feature follows a tour of the company’s factory which has the capacity to produce 1 million meals per week and a short interview with various members of staff including Site Director, Phil Hall, who speaks openly and frankly about his business and the state of the industry.

As an environmentally responsible business, Phil mentions that he is keen to support the local economy here in Wales, working with suppliers as local as the farms that surround the factory in valleys of Abertillery.

He even comments on Tillery Valley’s PR company (us!) and how he feels it is important to have that local support in Wales in order to get the company’s positive messages across. It is a truly

 fantastic business and one in which, as Phil admits, has not always been very good at shouting about its success and we hope that the interview on BBC Radio Wales will be a step towards changing this.

With over 350 staff and a turnover of £30 million,TilleryValley plays a significant role in the local economy of the South Wales Valleys.

The company supplies chilled and frozen food to the healthcare sector and delivers to approximately 120 hospitals and trusts around theUK. The vast majority of their contracts are with organisations outside of  Wales right now but Site Director Phill Hall is keen to change this. Raising the profile of Tillery Valley within Wales is an important part of this strategy.

Tillery Valley has invested time and money in nurturing its workforce to make the business more efficient.  A number of employee forums were set up to give employees a voice, a Health and Safety Manager was employed to focus on reducing accidents in the workplace and Senior Management are generally more visible on site.

Just four years ago absence was running at 11% and has now been reduced to just 4%!


It will no doubt be a very interesting interview, so for a chance to find out where your hospital food might be coming from, don’t forget to listen in to BBC Radio Wales at 7pm tonight.

My First Ballet…

Posted: November 16, 2011 in Business/Cardiff News, Events, Opinion

by Rob Petersen, Managing Director

After seeing an amazing documentary on the Royal Ballet School earlier this year, I was determined to go and see a live performance.

Last my wife and I attended a truly breathtaking performance of Matthew Bourne’s Nutcracker at the Millennium Centre. Produced by New Adventures, I was mesmerised by the sets, music of course, the choreography and athleticism of the performers who all looked as they were thoroughly enjoying themselves.

I recommend those males who, like myself, may be some what dubious about attending such an event, to try it and you will be amazed!

The Petersens PR team will be visiting a national meal provider to hospitals, schools and local authorities this morning, where BBC Radio Wales’ Steven Fairclough will be touring the factory and talking to employees for next week’s Wales at Work programme.

The team will be tweeting from the factory so make sure you follow @Becci7999 @PetersensPR and @louisemarieyau for updates – and to find out where your hospital food might come from!

By Abi Williams, GO Wales WorkTaster Student at Petersens PR

Abi Williams, GO Wales WorkTaster student at Petersens

“Walking into an office on the first day of work experience is always a daunting prospect, and I definitely didn’t get off to the perfect start by getting lost on Cardiff’s intricate bus network. However, Petersens could not have been more welcoming to a flustered student trying to make a good impression. I instantly felt comfortable and was really excited about the experience that lay ahead of me.

It was definitely a case of ‘full speed ahead’ on my first day as I was soon whisked off to accompany the team on a meeting to discuss plans for a new website. It was a great opportunity to see the team in action, and to get a sense of what this strange world of PR really entails. It didn’t disappoint. The team flew into action, talking about how they wanted to present themselves as a company, and I’d never really realised before just how important the colour red could be!

Since that day I’ve had the opportunity to try my hand at all sorts of different aspects of PR; ranging from market research, updating media contact sheets and client books, writing press releases and even dabbling with photography for an inter-office photoshoot. I definitely don’t consider myself the next Nigel Barker or anything and my invitation to appear as a guest photographer onBritain’s Next Top Model is still pending… but it was great to be involved with the development of Petersens’ new website. I can’t wait to see the end result and whether or not any of my little contributions made the cut.

Preparing and attending The Breakfast Club with Becci and Rob was a highlight for me (despite getting up at what felt like

The Petersens Team in Action

the crack of dawn), as it was a brief taster of event management as well as being my first experience at networking and interacting with other professionals. The exact difference between a full English and a full ‘Welsh’ breakfast is still unclear to me, but the guest speaker Lieutenant Colonel Didi Wheeler was really entertaining and spoke about a subject fairly close to home for me. With friends in the armed forces, it was great for me to hear a first hand account of life in The 2nd Battalion The Royal Welsh.

Becci has been a fantastic person to talk to, as her experiences with uni and Go Wales have been so similar to mine. It’s really reassuring to see that all the horror stories of graduate unemployment don’t necessarily have to come true. Becci and Louise have both gone out of their way to help me with every thing, and with their input I feel so much more prepared to follow a career in PR. Rob has been more than welcoming, and his big personality has made my time at Petersens easy going but very rewarding. Now all that’s left for me to do is get that degree… take a deep breath… and jump straight into the professional world.”