Archive for September, 2011

By Becci Gould, Account Executive, Petersens PR

To kick-start the new season, the Cardiff Breakfast Club was joined this morning by Professor Robert Huggins, Professor of Economic Geography at Cardiff University who chose the event to launch his new findings in Culture and Economic Development: Perspectives from Wales.

Although the sun was surprisingly shining on this late September morning here in Cardiff, sadly the findings from Professor Huggins’ research were not quite so cheery leaving the Breakfast Club with rather a bleak view of Welsh Culture.

It has been widely remarked that Wales, as a nation, often looks to the past to find its identity, and Professor Huggins believes the data he presented at today’s meeting reflects this view.

Not only do Welsh perceptions suggest an unhappy and unhealthy nation, with an average value of only 40% and 66% respectively and with both figures being considerably lower than the UK average, but Professor Huggins’ figures also suggest that the percentage of Wales considering themselves driven in work and education is 10% below the UK average.

“Only 40% of people in Wales consider themselves happy”


In terms of perception of the business culture across Wales, Robert released further surprising figures which suggested that arguably the most business orientated areas of Wales, Swansea and Cardiff, had in fact some of the lowest perceptions of our business culture, suggesting a lack of confidence in both economic growth and entrepreneurial activities.

However, thankfully all is not lost for Wales– despite research proving us to be unhealthy, unhappy, unmotivated and lacking in confidence, it did suggest that Wales is one of the most cohesive nations, coming 3rd across the UK. Professor Huggins also remarked that whilst London may be the most wealthy area, it is also the least cohesive which arguably says a great deal about the British culture in general!

Wales is the 3rd most cohesive region in the UK

Another positive was all regions of Wales scored highest in terms of giving care to their communities (collective action) in relation to other areas of the UK and in an answer to a question from the audience he accepted that this positive element of out culture could be used to encourage businesses into Wales. For an example of a success story just look at Admiral!

Perhaps it is time to use this cohesive nature to our advantage, not by patiently waiting for others to help us but by promoting our abilities to work together to counteract the negative opinions of Wales.

To achieve this Professor Huggins proposes we must wholeheartedly embrace the power of the Welsh Government whilst educating the next generation that entrepreneunialism and a thriving economy is achievable in Wales.


Tillery Valley providing FareShare Cardiff depot’s first delivery

Tillery Valley, the national meal provider to the healthcare, education and local authority sectors, has been working with the national food poverty and food re-distribution charity, FareShare, for over two years, to provide nutritional food to the homeless and needy. Tillery Valley was one of the first companies in Wales to support the recent opening of FareShare’s Cardiff depot by providing both food and training assistance.

As a leading provider of chilled and frozen food across the UK, Tillery Valley’s production plant has the capacity to produce up to one million meals per week. Working with the team’s expert dietitians, each meal is tried and tested to ensure its consistency, temperature and nutritional value is of the highest possible quality within budget. However, when menu changes are made, meals are inevitably wasted. Instead of throwing these meals in the bin, providing the food is fit for consumption, Tillery Valley delivers these ‘overs’ to FareShare who then redistributes the food to some of the 700 community organisations and charities it supports across the UK.

Ben Parry, FareShare Cardiff and Phil Hall, Site Director, Tillery Valley

Through the new Cardiff depot, chilled ‘overs’, which usually cannot be redistributed due to their short life at the point of release, will be collected and distributed by FareShare’s Cymru operation in Cardiff  before becoming unusable.

To further support the scheme Tillery Valley also donates £5 for every pallet of product it supplies to FareShare. This donation, however small, is essential in supporting the training of FareShare’s 330 volunteers throughout the UK and thus is a perfect example of how a little bit can go a long way. Tillery Valley also hopes to send members of staff to volunteer with FareShare at the end of the year to further show its support.

TilleryValley, Technical Director, Chris Woodbridge says:

“The scheme we have set up with FareShare has proven a huge success and one which we hope to build upon and develop in the future. It feels great that perfectly good food that would otherwise have been wasted will go to a worthy cause, and it is essential that everything we do is aligned to our STOP Hunger campaign and our Better Tomorrow Plan sustainability strategy

He continues:

“We are continually working hard to cut CO2 emissions and food delivery miles, and through schemes like FareShare our recycling rate now operates between 70 and 80% – a result which we are very proud of!”

Keith Manson, FareShare Cymru Depot Director says:

“We are extremely grateful for the support we have received from Tillery Valley so far in helping us to set up our new depot in Cardiff. We hope that by developing our relationship over the coming years, together we will be able to continue to support communities to relieve food poverty.”

Sustainability is high on the agenda for Tillery Valley and the company has many programmes in place, not only supporting the community but reducing its carbon footprint, cutting CO2 emissions and supporting local businesses. The company has recently set up a Welsh Lamb Procurement programme, for example, in which lamb is sourced directly from two local farms thus reducing food miles and supporting local businesses. Although more costly for the business, this scheme further represents TilleryValley’s commitment to sustainability.


For further information please contact:

Becci Gould, PR Account Executive, Petersens, on:

02920549597 or

By Rob Petersen, Managing Director

Brilliant news on my return from holiday in sunny Ibiza on yesterday’s announcement by the Business Minister Edwina Hart on the five enterprise zones being established by the Welsh Government.

Of particular importance to the future of the Cardiff City Region is the support of the Cardiff Business District. At last the Welsh Government has recognised that having thriving business centres in Cardiff is such an important element to enable the City Region to develop.

I plead for all interested parties, public and private sector, to make it happen!

Yes it’s only Monday but today we have discovered two great pieces of coverage for some of our biggest clients which we couldn’t wait to share with you:

1. Cintec International in Highways Magazine (October 2011):


2. Tillery Valley in FMX Magazine (15th September 2011)


Click here to view article.


Watch this space for more great media coverage from Petersens PR.



By Rob Petersen, Managing Director

Jack Petersen's Family

Last Friday (2nd September) I was immensely proud to attend the unveiling of a Blue Plaque in St Johns Street Cardiff to commemorate the life of my father Jack Petersen, who was born 100 years ago on this day in 1911.

Members of our family attended this great occasion, including my three brothers John, Michael, David and our sister, Elizabeth as well as our wives, partners, children and grandchildren and friends of the family.

The unveiling was made by the Lord Mayor Professor Delme Bowen who was accompanied by the Lord Mayoress. He made a glowing tribute to my father and his life as a champion boxer, Councillor, soldier, sports administrator and above all a family man whose roots remained in Cardiff his birthplace and home town.

Myself and my brothers commemorating our father outside his new plaque

It was a truly memorable day for all the family. Let us home the example he set for young Welsh sportsmen and women in the 1930’s will live on for ever so that Wales can produce more World Champions like Dai Greene and Tom Jones who so personify the spirit and essence of my fathers philosophy on life.

Full story and images available here.