And so “Real Life” begins…

Posted: June 2, 2011 in Opinion, Petersens News, work experience
Tags: , ,

By Katrina Dallimore, English Language Graduate, Cardiff University

Nineteen years, numerous exams, huge amounts of coursework and one epic life experience, and my education is over. Now thrown into the real world, I’m faced with the challenge of creating a career for myself.

My love of writing has grown over the years, which evidently lead me to studying English Language at Cardiff University. Since before starting university, I dreamt of becoming a journalist; ideally a columnist, and so alongside my studies I ventured into obtaining some work experience in the journalism field.

I was extremely lucky and found a few placements including local newspapers back home in Bath, and the opportunity to be a media host during the T20 cricket world cup 2010, where I was able to meet the written and broadcasting media and gain some invaluable advice. However, it was last summer when I attended a journalism workshop with News Associates in London, that I was introduced to the world of PR.

Lacking knowledge and experience in this field, I embarked on some research and discovered a career which I hadn’t considered before, and wondered why I hadn’t. After a recommendation by a friend I signed up to GO Wales which offered a number of work tasters in journalism and PR. When the opportunity at Petersens PR arose, I was ecstatic and didn’t waste any time in accepting the offer.

On my first day I was asked to write an article for the Petersens blog on an upcoming event; The Royal Welsh Spring Festival. Whilst searching for inspiration to help write the article, I discovered the vast amount of work Petersens produce, and the variety of different clients they provide for. I was beginning to realise what PR was really about and I was eager to learn more.

I am currently on my third week of my work taster and loving every second of it. Not only have I had the opportunity to write for their blog, but I have written a draft press release, aided in the production of the monthly newsletter; The Petersens Post, and carried out some copy work, although I know there is so much more to discover and gain from this placement.

In my short time at Petersens I have already learned some invaluable skills. This is a whole new experience, and I have to admit it’s one I am thoroughly enjoying. Learning alongside a friendly and talented team is everything I could have wanted from this work placement, and I feel very lucky to have been given this opportunity.

Unknown to what the future has in store for me, is a challenging a daunting prospect. Future plans include travelling, with the possibility of volunteering in a conservation project in South Africa. However, I know wherever I find myself, I will be taking with me the knowledge and skills I have obtained from my time at Petersens.

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