Archive for May, 2011

By Rob Petersen

Following our recent review of Sport Wales’ new vision for sport in Wales, we were delighted to hear about Nathan Cleverley’s victory on Saturday.

As true world Boxing champion who fully deserves his crown. I believe he can be champion for some time and will be a role model for all the young people of Wales. 

My son Luke and I were indeed honoured to meet him at a Prince’s Trust Boxing Charity event early this year when he joined us after his daily training and thrilled the crowd with his presence.

Good luck Nathan in the first defence of your title!

By Becci Gould, Account Executive, Petersens PR

This morning the members of the Cardiff Breakfast Club were greeted by a truly inspirational speaker – the multi-talented Chair of Sport Wales, Professor Laura McAllister who, although completing a PhD, writing a number of political texts, and becoming Professor of Governance at University of Liverpool, still maintains that sport is the greatest means of acquiring a sense of self-pride, ambition and inner contentment.

Addressing an audience of nearly 100 business people from around Cardiff, Laura explained that after experiencing its remarkable effects at grass-roots level, for her, it is time to put something back into the world of sport. And through the new Vision for Sport in Wales, she is able to do just that.

As a former Wales International Soccer Player and board member of Sport UK, it is no wonder that Laura has stretched Sport Wales to set some incredibly ambitious targets this year.

She explained that Sport Wales had two clear ambitions:

1. To get every child in Wales hooked on sport for life

2. To render Wales as a nation of sporting champions


Two very challenging targets that Laura assures us will not be taken lightly!

No, not every child will enjoy competitive sports such as football, rugby and netball but this does not mean their physical activity should be limited. Sport is as diverse as the children that play it – from cheerleading to table tennis – there is no doubt that any child can discover something that suits them.

Why is this important?”


Laura explained that being physically literate is as important as learning to read and write. It enables children to become aware of themselves and their abilities, to work with others and to learn how to conduct themselves appropriately. The benefits are endless – from personal development such as confidence building and motivation to education, not to mention the health implications such as tackling obesity, childhood poverty and social exclusion.  


But children will not encourage themselves to get involved in Sport. “


Laura explained that as adults and parents we too should be taking an active role in sport, whether it be joining a sports club or volunteering – we need to put sport back on the agenda and fully embrace its effects.

Sport has the power to bring communities together, to connect families and to create positive role models for children.  And it is through these amazing Welsh role models that Wales can be recognised as a nation of sporting champions.

Dai Greene celebrates after winning Gold in the Mens 400m Hurdles final

Although winning an impressive 19 medals for Wales in last year’s Commonwealth Games, Laura argues that our true potential as a nation has not yet fully been realised, and thus advances our targets for the Glasgow 2014 Commonwealth Games to 35 medals!


And why shouldn’t we be ambitious? “


We’ve got some remarkable sporting figures, fantastic coaches and great facilities – not to mention the support of leading businesses who are willing to invest both time and money into Sport.    

However, Laura emphasised that we do need volunteers such as parents and ex-competitors who can help to fully realise Laura’s dream.

Laura concluded her presentation by explaining that investing in sport is a win-win situation – by enlisting ourselves globally as a sporting nation we can firmly put Wales on the map, in turn providing positive results for all aspects of the economy.


The power of sport should never be underestimated…”


For further information on Sport Wales, visit

The next Cardiff Breakfast Club meeting will be held on 30th June with guest speaker Mark Hopwood, MD of First Great Western Trains. For further information or to join our mailing list email

by Katrina Dallimor, Work Experience Student at Petersens PR

As a trusted client for many years we would like to remind you of The Royal Welsh Agricultural Society’s – more popularly known as the Royal Welsh Spring Festival – fabulous two-day event on May 21st -22nd.

With the already incredible success, drawing up to 25,000 people to the Royal Welsh showground at Llanelwedd, Buith Wells, it’s no wonder it is firm family favourite. With the sunshine on its way there’s no excuse not to make the most of this fun-filled extravaganza.

Carol Evans, The Royal Welsh Agricultural Society’s Assistant Company Secretary said “The Festival has an individuality of its own and with its increased scope it has universal appeal to the whole of Wales, the border countries and beyond.”

The attraction of the Spring Festival is that it not only boasts some important topical issues such as sustainable living, and protecting and appreciating the environment, but also The Festival is alive with exciting and entertaining activities for people of all ages. Some of the delights include folk dance festival, farriery competitions, llamas and alpacas, a vintage machinery display, Farmers Markets in Wales and beekeeping displays by the Welsh Beekeepers Association.

This year’s event is the eleventh to be run by the RWAS and will have a more extensive and varied programme than ever. With more than 300 agricultural and craft stands demonstrating and selling just about anything a smallholder or gardener might need, an annual favourite of rare breed livestock displays, workshops, talks and question and answer sessions on smallholding, horticulture, environmental and countryside matters, roadshows covering gardening and property, a premier open dog show with over 1000 entries, a qualifier for Crufts, there is an endless amount of amusement available. Plus for the first time the event will also feature a traditional, rare and native cattle breed’s competition to be judged by Adam Henson.

The event is bursting with activities and is hopeful to be the best Royal Welsh Spring Festival yet. So as the sun has graced us with its presence, The Spring Festival is the perfect place to make the most of the natural wonderments the countryside has to offer.

For more information visit

By Rob Petersen, Petersens PR

As a member of the Prince’s Trust Cymru Development Committee, I had the great honour of meeting our President HRH, The Prince of Wales last week in Clarence House.

Amongst the Prince’s many charities, the Prince’s Trust needs to raise £40million each year nationally and needs £3m here in Wales.

The Prince’s Trust helps 18-30 year olds who are unemployed, educational under-achievers, in or leaving care or ex offenders, to start their own business and last year we helped over 3000 young people in Wales!

Various chairmen of the Prince’s Trust’s National Committees and Industry Leader Groups were present and I enjoyed some time talking with well-known designer, Jeff Banks, who helped the Trust recently when we ran a successful fashion event here in Cardiff.

We were served a traditional tea with appropriately cut sandwiches (cucumber of course!) and enjoyed talking with the Prince who is genuinely grateful for all the work we are doing in Wales for young people.

A very memorable afternoon for us all!

For further information on the Prince’s Trust visit:

Keith Williams, Branch Manager and Marlene Thomas, Customer

Marlene Thomas from Brackla, Bridgend, has won a local prize draw with Motaquote Insurance. Having been a loyal customer of Motaquote Insurance since 2003, Mrs Thomas was thrilled when she was informed she had won the prize which consisted of a bottle of Veuve Cliquot champagne and a set of travellers glasses to accompany the bottle.

Motaquote, one of South Wales’ largest independent insurance providers, ran the competition to celebrate its move to Bridgend’s main shopping centre, The Rhiw in March 2011. Any customer who entered the premises was included in a prize draw and the winner was recently announced.

The company chose to relocate as part of an expansion scheme. Motaquote’s new position in the heart of Bridgend’s town centre means the company is more accessible to both its existing and new customers. Alongside the prize draw, Motaquote  also offered a 10% discount on insurance products to celebrate the move.

Mrs Thomas, the winner of Motaquote’s prize draw, said:

Having never won anything in my life, I was over the moon when I found out I had won the prize draw. I have been a customer of Motaquote for nearly 9 years now and have definitely benefited from Motaquote’s friendly staff and excellent service.”

Keith Williams,  Branch Manager of Bridgend Motaquote, commented:

 We ran the competition because we really wanted to give something back to our customers. Consequently, when we were informed Mrs Thomas had won the champagne, we were thrilled for her. It is loyal customers like Marlene who have enabled us to make the move to The Rhiw Shopping Centre and we would like to offer our congratulations once again and thank Mrs Thomas for her continued support of to the company.”


For more information on Motaquote contact Rob Petersen or Becci Gould at Petersens on

02920 549597 or 

Notes to editors

  • Motaquote personal lines insurance was established as a cold start business in 1991 as a car insurance broker.  Today it is part ofWales’ largest insurance intermediary
  • The company offers personal insurance products and services to consumers which includes, motor, household, travel and pet insurance.
  • Motaquote’s headquarters is based in Williamstown, near Tonypandy and has 14 Motaquote branches across South Wales (Aberdare, Bargoed, Bridgend, Cardiff Birchgrove, Cwbran, Ebbw Vale, Merthyr Tydfil, Mountain Ash, Neath, Pontypridd, Risca, Swansea, Tonypandy and Treorchy)
  • The staff of 131 is led by managing director, Nigel Lombard.
  • Motaquote is a trading name of Protectagroup Ltd and is authorised and regulated by the Financial Services Authority
  • Protectagroup Ltd was bought in March 2008 by venture capital company Cullum Capital Ventures (CCV)
  • Cullum Capital Ventures annual turnover in 2009 was £48m
  • Website:

By Rob Petersen, Managing Director, Petersens PR

Referring to Sion Barry’s excellent piece in todays South Wales Echo. I totally agree with the points he makes.

As a proud Cardiffian who has lived and working here for nearly 40 years, we can make our city region an economic power house to compete not only with other regions of the UK but also within Europe and the world. We need powerful figures in both private and public sector to grasp the opportunity now.

Lets see some bold imaginative leadership from our elected representatives together with succesful businesses. We must not keep looking back at Cardiff’s great past, instead we need to put in place new structures and strategies to realise the dream and vision Sion refers to for our own city region.

Special Guest Speaker: Professor Laura McAllister, Chair, Sport Wales
Presentation Topic:
Sport: Uniting a Proud Sporting Nation


Laura reveals Wales’ new vision for sport and a sector wide aspiration to get every child hooked on sport for life and create a nation of champions.

Laura was appointed Chair of Sport Wales in February 2010, after previously being Vice-Chair. No stranger to success, Laura is a former international footballer and has a strong background in education, sport and politics.

The next Club Meeting will be held on Tuesday 24th May 2011 at The St. David’s Hotel & Spa, Cardiff Bay.  As usual, we will commence at 7.45am and finish by 9.15am.  Breakfast will be served promptly at 8.00am.

If you wish to attend, please contact Becci Gould on 029 2054 9597 or e-mail Tickets are priced £29. 

NB: For Cardiff Breakfast Club updates, news and reviews follow us on Twitter visit our blog
Cardiff Breakfast Club also has a new LinkedIn Group – to join follow this link: