Archive for February, 2011

Cardiff Breakfast Club Networking Event 17th March 2011

Sponsored by Morgan Cole, Lloyds TSB, Marsh, Western Mail

Special Guest Speaker: David Anderson, Director General of National Museum Wales.

 David Anderson was appointed Director General of National Museum Wales only last year, having moved from the Victoria and Albert Museum in London where he was Director of Learning. He is a recognised authority on cultural strategy and arts education, the author of best selling children’s books and a UK Government advisor on a wide range of initiatives within the arts and culture sector.

These are exciting times for the Museum with ongoing developments at St Fagans and the creation of national museums of art and natural history in Cardiff. We will look forward to hearing from David Anderson as to how the Museum can continue to play a vital role in all aspects of life in Wales.

 The next Club Meeting will be held on Thursday 17th March 2011.  As usual, we will commence at 7.45am and finish by 9.15am.  Breakfast will be served promptly at 8.00am.

We would be delighted if you were able to join us.  If you wish to attend, please contact Becci Gould on or 02920549597

Yours sincerely,

Morgan Cole LLP  – Lloyds TSB – Western Mail – Marsh

Please join the Cardiff Breakfast Club Linked-in Group for further details: 

By Rob Petersen, Managing Director

On Friday night the Mercure Holland House, Cardiff was the setting for a memorable evening of fine food, great company and amateur boxing. All profits from the evening will go towards Prince’s Trust Cymru helping young people throughout Wales.

Sponsored by Bute Property Services, over 200 diners and friends of the fighters enjoyed 11 well fought contests with prizes handed out some well known Cardiff celebrities including Bob Noster, ex British Lion and Wales rugby star, Nicky Piper ex British Heavyweight Champion and Lisa Rogers of BBC fame who was later auctioned off to the highest bidder for an evening meal at Basslegs Farmers’ Daughter restaurant, whose owner John Newbery kindly donated the meal and undertook the auction. Lisa quickly became quite a star amongst the male audience who enjoyed her banter and comments immensely!!!

Star of the evening was Nathan Cleverly, unbeaten Gwent Boxing champion, who turned up after a gruelling training

Luke Petersen Nathan Cleverly, Rob Petersen

session in the gym. Fortunately, my son, Luke, and I managed to get a photo with Nathan to complete our evening! We wish him well in his forthcoming world championship title fight with German Juergen Braehmer for the WBO light heavy-weight crown of Wembley Arena on 2nd April 2011. He is in great shape and The Prince’s Trust was extremely appreciative of his presence.

The evening was compered by ex Cardiff/ Wales international, Rhys Williams who did a grand job, introducing events and keeping the audience calm especially when one of the supporters felt that a judge’s decision was incorrect and proceeded to take it out on supporters of the winning boxer. Nevertheless, it brought some added excitement to an action packed evening!!

Dave Sexton and his team at St. Joseph’s Boxing Club, Newport, were responsible for setting up the ring, arranging referees and officials and did a fine job. Dave also undertook the match making which resulted in some very close majority decisions!!!

Organised by Jessica and Tracy of the Prince’s Trust and supported by volunteers Brian Guy and Rob Davies, this event is the first run by the Prince’s Trust Cymru Development Group of which I am proud to be a member. We plan on hosting further events throughout the year so watch this space for news…

By Becci Gould, Account Executive at Petersens PR

On 16th February 2011, Tony Bagnall, Head of Capability at Cassidian Ltd. addressed the Cardiff Breakfast Club. Despite being a strong Newcastle United fan, Tony was warmly greeted by an audience of over 100 business men and women who were keen to learn about a company that, as Tony explained, has remained closed to the public eye for many years.

Tony’s presentation spanned across all areas, from the history of Cassidian and its role within EADS, to his role as an leader of innovation within Cassidian and how the company supports interns, apprentices and graduates that are keen to follow Tony’s three-step mantra of ‘Inspiration, Innovation and Perspiration’. Tony’s presentation was packed with fascinating facts and complex discussions about how Cassidian develops large-scale integrated systems, many for our homeland security – all of which were articulated perfectly and without the use of PowerPoint!  However, I have selected a few key points that I believe are of particular interest to the business community…

Firstly, using the metaphor of a child building a sand castle, Mr. Bagnall described how complex systems evolve by continually rebuilding themselves and that businesses, too, often follow this model. To an audience no doubt anxious about the current systems in place within the UK’s economy, Tony explained that by rebuilding themselves, systems become stronger and more resilient and that there is no equilibrium to be reached, the only exception being extinction. Instead progress depends on a punctuated equilibrium and if you do not stay ahead you will become extinct – a strong and valuable lesson that, if nothing else, will no doubt remain in the minds of his audience!

Furthermore, Tony explained how, here in the UK, we have a strong reputation for invention but are often lacking in the innovation field. To combat this problem, through a joint venture with WAG, Cardiff University and EADS, Cassidian has generated a staggering £5.2 million worth of research in Wales through the ‘EADS Foundation Wales’ project.

Following recent discussions in the media of apprenticeships, graduate employment and the lack of promotion towards engineering as a career path in schools, Tony responded by explaining Cassidian’s input within each of these areas.  In addition to explaining how he aspires for engineering to be seen as a ‘sexy and interesting thing to do’, he noted that Cassidian attract the best graduates into Wales with a program that offers 12-18 months of training within six different sectors resulting in an extremely high retention rate. It is this type of graduate scheme that large companies should be providing to the UK’s top innovators – offering variety, comprehensive training and encouraging the kind of entrepreneurial thinking that can help to drag the UK out of recession!

In conclusion, Cassidian is about leadership and Tony Bagnall clearly represents this message by inspiring innovation in his position as Head of Capability and acting as a role model for young people who like him may often feel like a ‘square peg in a round hole’.

For more information on future Cardiff Breakfast Club meetings contact Becci Gould on

Petersens, a Cardiff-based PR and marketing agency has been shortlisted for a National Council for Work Experience (NCWE) Award 2011.

The NCWE Awards, which are now in their eighth year, recognise businesses from all sectors and sizes that provide exceptional student internships across nine categories. More than 200 companies, careers advisors and students entered this year and there were a record number of entries from employers.

Petersens will compete for an award against five other businesses in the category that recognises the best internships in a company with 10 employees or less.

Becci Gould, account executive at Petersens and ex-intern explains the opportunity available: “Petersens recognises that graduates are not often given the chance to develop their skills, as more qualified and experienced people are felt more suitable for jobs. Our scheme helps students build their employability skills to help them get a foot in the door on graduation. Many interns have gone on to find employment with us and Petersens has watched two ex-students go on to run large nationwide PR consultancies.”

Mike Hill, chief executive of the Higher Education Careers Services Unit, which operates the NCWE says: “As interest in internships has grown, we have watched our awards get more popular. Each year we’re delighted to see new companies taking part as well as enthusiasm from those who have entered for several years.”

The winners, as judged by a panel of senior professionals who represent the full internship process, including those from Rolls Royce and Liverpool John Moores University, will be announced on Tuesday 22 March at the Merchant Taylors’ Hall in London by The Apprentice finalist, Ruth Badger.

This year’s sponsors include AGR, GlaxoSmithKline, CRCC Asia and Centrica.

For further information visit

If you would like to take part in a work experience taster or placement at Petersens, contact or contact the GO Wales Taster team:

WestBridge Fund Managers (“WestBridge”) has completed a further investment into e2train Ltd (“e2train”) to support the acquisition of Intraventure Limited (“Intraventure”), a Cheltenham based niche talent management software and consulting business.  The company’s bankers, Royal Bank of Scotland, provided additional debt facilities to support the acquisition.

An established software business, Intraventure is a leading provider of talent management systems, which help large enterprises manage the performance and development of their employees.  The company works with a number of blue chip companies across the UK.  The business was established by husband and wife team Kevin and Rita Crane in 2001 and has grown rapidly.  Both Kevin and Rita will be staying with the combined group.

The acquisition of Intraventure strategically allows e2train to broaden its offering beyond learning management systems and provide an integrated learning, performance and talent management suite to its customers.  This will help it support its customers more fully, and accelerate its already impressive organic growth rate.

WestBridge and RBS are delighted to continue to support the e2train management team in this strategic acquisition.

Rob Caul, CEO of e2train Ltd said: “I am thrilled that we have been able to complete this strategic acquisition.  Kevin and Rita Cane bring significant experience of the Talent Management arena and I am delighted they are staying with us to become key members of our team.

John Caines, non-executive chairman of e2train said: “We have been focused on looking for strategic acquisitions to support and accelerate e2train’s growth since WestBridge made its initial investment in e2train.  I am delighted that we have been able to acquire Intraventure as part of our strategic growth plan”

Valerie Kendall, Partner, WestBridge Capital LLP, said: “This is an important strategic move for e2train.  We have been impressed with the performance of the business and the team since our initial investment just over a year ago and are keen to continue to support e2train’s growth ambitions.”

Charles Davey, Director, Structured Debt Solutions, Royal Bank of Scotland said: “We are pleased to have provided further debt finance alongside Rob Caul’s team and WestBridge to effect the strategic acquisition.  e2train continues to thrive in the current difficult business environment.”

Guy Davies, Managing Partner, WestBridge Capital LLP, said: “e2train is the first investment made by our SME fund.  The company’s continued organic growth complimented by the acquisition of Intraventure means that we can already potentially see a significant increase in the value of the company and therefore our investment in it.  Buy and build is a core part of WestBridge’s investment strategy and a key contributor to our partners top decile investment track record.  I am delighted that e2train has completed this transaction.”


Valerie Kendall led the deal on behalf of WestBridge. WestBridge’s principal advisers were Berry Smith (legal), The Innovation Partnership (commercial diligence) and PKF (financial diligence).

Management’s principal advisers were Burges Salmon (legal).

The bank’s principal advisors were Thring Townsend Lee and Pembertons (legal) and PKF (financial diligence).

WestBridge Capital LLP

WestBridge Capital LLP was formed in 2008 and invests between £1m and £5m in fast growing, profitable UK SMEs.  WestBridge’s partners have each been investing in this segment of the market for an average of 20 years, having worked for leading private equity investors, and helping to create many successful and valuable businesses. The WestBridge style involves working with many entrepreneurs and business angels resulting in “smart money” investments that potentially open up a wealth of business contacts to be exploited by their investee companies.

About WestBridge Fund Managers Limited

WestBridge Fund Managers Ltd is authorized and regulated by the Financial Services Authority.


WestBridge Fund Managers Limited is a wholly owned subsidiary of WestBridge Capital LLP.


e2train is a provider of web-based learning and performance management software. It supplies a suite of products under the Kallidus brand which manage, create, deliver and review learning and performance requirements within an organisation.

The company was founded in April 2000 and currently employs 40 staff based out of offices in Cirencester, Gloucestershire.


Intraventure is a provider of web-based talent management software and consulting services.  It supplies a suite of products under the IV Portal and 81 Boxes brands which allow customers to manage their own people processes, including the assessment development and career planning of their management and staff.

The company was founded in 2001 and currently employs 8 people out of offices in Cheltenham, Gloucestershire.


For further information, please contact:

Rob Petersen or Cerys Palmer at Petersens Ltd

02920 549597

Cintec International’s head office in Newport, South Wales, is pleased to announce winning a three-year contract to strengthen the façade of the Confederation Building which overlooks St.John’s, in Newfoundland, Canada. This follows a contract to help preserve the World’s first Pyramid known as the Step Pyramid in Egypt, which has intrigued interest across the globe.

Completed in 1960 at a cost of $9 million, the building houses all departments, boards and commissions of the Provincial Government of Newfoundland with over 1,200 personnel located in it.

The contract has been awarded to Cintec’s Canadian Division under the direction of Robert Lloyd-Rees Chief Operating Officer by The Limen Group based in Toronto, ON The Masonry Contactor. Robert says of the contract win; “We are thrilled to have been awarded this prestigious three-year contract after a competitive tender process. Worth more than $500,000, the work will help to strengthen and preserve one of Canada’s best known regional seats of Government “.

He concludes: “test anchors have already been installed to ensure that Cintec’s anchoring system is compatible with the structure of the building .The work will start once the weather improves.”

Peter James, Managing Director of Cintec, adds; “This new contract demonstrates, once again how versatile and sustainable our anchoring system is. Every project we undertake around the World has different requirements and we produce a tailor-made solution which satisfies our client’s specific needs. Robert and his team are to be congratulated on yet another very important contract.”




For further information, please contact:

Rob Petersen: Managing Director, Petersens:

Cerys Palmer: Senior PR Account Manager, Petersens:

+4402920 549597

By Ffion Chard

After travelling the world from China to Australia, Singapore and Malaysia I returned home to the daunting task of finding a job.

But as a Media and Communications graduate from Swansea University how hard could it be?

Well, its four months down the line and I’m still in full-time unemployment.

However, my New Years resolution is to find a job and I’m taking baby steps to get there.

When an e-mail arrived in my inbox for a work taster with Petersens I jumped at the chance to get it – this is just what I needed because being declined from roles due to lack of experience is so last year.

After the nightmare of de-icing my car and then taking the wrong turning on the roundabout I eventually made it to the office. I was welcomed by Becci and offered a glass of fresh orange juice – just what that doctor ordered!

I was kept busy all day helping Becci organise the Cardiff Breakfast Club and creating press cuttings for client portfolios.

I was also invited to assist at the Breakfast Club which meant a very early start; arriving at St David’s Hotel at 7:15! But it was definitely worth it as I gained invaluable experience and also got a free Welsh breakfast thrown in.

I’m looking forward to the rest of my time at Petersens, learning the ins and outs of how a small PR firm works and gaining great experience along the way.

Becci Gould, Account Executive says:

Ffion has been fantastic help so far and feels like part of the team already! I really couldn’t have run the Breakfast Club without her and on only her second day here, she definitely coped well under the pressure of 140 guests! I hope the experience here helps Ffion to gain the skills and expertise she needs to begin a career in PR and events.  Monday mornings are certainly easier with her help!