The Future of Print Media…

Posted: November 23, 2010 in Uncategorized
Tags: ,

by Rob Petersen, Managing Director

I very much enjoyed Will Lewis, Group General Manager of News International’s Lecture to the Cardiff Business Club last night.

Will was editor at the Daily Telegraph when this paper ran the scoop of the year concerning the MP’s expenditure scandal.  However, his theme for the evening was that of change and the implication for traditional print media. With over 50,000 outlets for Daily newspapers, rising costs of paper and decreasing circulations, the traditional business model for print media has had to change. He explained that the growth of online media is inevitable yet should be welcomed and embraced rather than ignored.

Addressing an audience of members and some graduates from the School of Journalism, Will answered many questions on the future of journalism in the UK. I was relieved to hear that he believes that the need for bright, creative technology-savy journalists will be met in the future by relevant college/university courses. As the owner of a PR Consultancy in Cardiff, my concern has been that with fewer opportunities for trainee journalists to learn their craft in sites on weekly/daily print media the important art of writing well-researched impactful stories could be lost. Thankfully, Will assured us otherwise and also pointed out to a mainly male audience that even The Sun had embraced technology and you can now view the page 3 models in 3D which caused quite a titter amongst the good and great of Cardiff Business Community!

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