Archive for November, 2010



1. Judging of Cattle, Horses, Sheep, Pigs, Poultry, Hounds and Lamb Carcass

2. Christmas Gifts with loads of ‘out of the ordinary’ presents to stock up on!

3. Food Hall (with tasty samples!!)

4. Produce and Handicraft Show

5. Floral Art Show

6. Santa’s Grotto (maybe even his first Welsh debut this year!)

7. FREE entry for under 4’s and FREE parking at the event

8. Loads of yummy places to eat in terms of Restaurants, Cafes, Bar and mobile units!

9. Chance to be on the SC4 live broadcasting from the show grounds!

10. Sale of Cattle, Sheep and Lamb Carcasses (Yum!)

Christmas is coming early to Builth Wells this year in the form of the popular Royal Welsh Winter Fair. Here at Petersens, we have spent the last couple of months planning the advertising for this exciting event which is being held on the 29th and 30th of November at Llanelwedd. Packed with tons of things to both see and do, the fair promises a special Christmas theme with plenty ‘out of the ordinary’ presents to stock up on.

If you can’t make it to the show, S4C will be broadcasting extensive and uninterrupted live coverage from the show grounds. This will run on the Welsh language channel from 10am – 4pm, so don’t miss out!

Tickets are available on the gate.  Adult: £10, Children 5-16yrs: £2,

Children 4 years and under: FREE

For more information visit:

The Future of Print Media…

Posted: November 23, 2010 in Uncategorized
Tags: ,

by Rob Petersen, Managing Director

I very much enjoyed Will Lewis, Group General Manager of News International’s Lecture to the Cardiff Business Club last night.

Will was editor at the Daily Telegraph when this paper ran the scoop of the year concerning the MP’s expenditure scandal.  However, his theme for the evening was that of change and the implication for traditional print media. With over 50,000 outlets for Daily newspapers, rising costs of paper and decreasing circulations, the traditional business model for print media has had to change. He explained that the growth of online media is inevitable yet should be welcomed and embraced rather than ignored.

Addressing an audience of members and some graduates from the School of Journalism, Will answered many questions on the future of journalism in the UK. I was relieved to hear that he believes that the need for bright, creative technology-savy journalists will be met in the future by relevant college/university courses. As the owner of a PR Consultancy in Cardiff, my concern has been that with fewer opportunities for trainee journalists to learn their craft in sites on weekly/daily print media the important art of writing well-researched impactful stories could be lost. Thankfully, Will assured us otherwise and also pointed out to a mainly male audience that even The Sun had embraced technology and you can now view the page 3 models in 3D which caused quite a titter amongst the good and great of Cardiff Business Community!

An Evening to Remember…

Posted: November 19, 2010 in Events
Tags: , ,

by Rob Petersen, Managing Director



I attended the annual Prince’s Trust Celebrate Success awards in the Coal Exchange in Cardiff last night.

What a humbling and yet inspiring experience to hear the stories of so many young people in Wales who have achieved so much against all the odds!  The atmosphere was amazing and you could feel the warmth and support for these young heroes throughout the whole evening.


One particular story that caught my attention was that of Mark Marsham, a young gentleman with a background in alcohol abuse and assault who finally found solace in a martial arts group which had previously received a Community Cash award from the Prince’s Trust. Obviously this group was just what young Mark needed, something to throw his body and soul into – something to distract him from the traumas of a disadvantaged background. And it seems that’s exactly what Mark did, never returning to that dark place and instead celebrating his success by winning medals and supporting the club. With new found fitness and an eagerness to succeed, he soon got a full time job and has now followed his brothers footsteps in begin accepted to join the 3rd Battalion of the Parachute Regiment.  I was lucky enough to meet Mark’s proud father who couldn’t have been more grateful to the Prince’s Trust for turning his son’s life around.

Mark was just one of the inspirational young people who has been helped by the Prince’s Trust, and received great recognition for his achievements at last night’s event. It was great to see the support for the Trust in Wales with personalities such as Xavier Rush and Lucy and Rhodri Owen presenting the awards to the deserving winners (I think I even saw new England cap Joy Bothroyd in the audience!).

Even with celebrity spotting aside, I would definitely recommend that anyone who is given the chance to attend next year’s event would do so! As a member of the development Committee of the Trust in Wales it really was super to meet some of the young people, hear their stories and how much they appreciate the help and support given by the Trust. I look forward to next year’s event and hope that the Prince’s Trust, and the young people it supports, will keep up all their hard work in 2011.


If anyone wishes to support the Trust in Wales please visit their website or contact me.




Camilla JonesCamilla’s first day in the Petersens office…

My name’s Camilla and I’m studying at Cardiff University.   On approaching the end of my Business Management with Marketing degree I felt that I was missing experience in the marketing and PR area so decided to find out more information from GO Wales, on potential opportunities for live experience.

After approaching GO Wales, I was offered a WorkTaster with Petersens. On the morning I was due to start I was a bit nervous – I had no idea what to expect as I had not seen a PR company in action before, but once arrived I was offered a warm welcome (and a much needed cup of tea!) from Becci and was soon eager to learn!

After getting to grips with what Petersens has achieved by being shown some impressive coverage folders, I was set to get drawn in to the world of PR.

After finding out about Bridgend’s best kept secret (which is really inspiring by the way!!), I started working on my very first press release which I initially found challenging, but I am sure with a bit more practice I will soon get used to it.

I am really looking forward to the rest of my time at Petersens and will update this blog at the end of my time here…watch this space!
For WorkTasters like Camilla’s visit:

Newport-based Dudley’s has strengthened its relationship with retail leader, Tesco, by recently employing ten apprentices within the construction industry through a joint venture.

Dudley’s is one of the country’s leading specialist contractors providing customers with extensive expertise in construction, shopfitting and bespoke architectural aluminium façade solutions.  The company has appointed apprentices to join the Dudley’s Tesco Property Apprentice and Trainee Scheme, taking the roles of Retail Project Managers, Joiners, Curtain Walling Fabricators, Planners, Health & Safety Advisors and a Curtain Wall Estimator.

 Tesco has worked with its suppliers to offer 300 apprentice places throughout the UK.  The company has engaged with a wide range of trainees, from electricians to project managers, refrigeration engineers and quantity surveyors.  Throughout the scheme, the apprentices will not only benefit from on-the-job training with Dudley’s, but they also have the opportunity to attend four training days per year with Tesco, as part of their on-going development. 

Dudley’s is developing its work with Tesco further, as the company has recently begun several contracts to build new Tesco Express stores across South Wales – the first project of its kind for Dudley’s.

Dudley’s completed its first Express Store in December 2009 in Burntwood and is now currently building a further 14 Express Stores. Work commenced on three new-build Tesco Express Stores in Rogerstone, Trethomas and Tonteg earlier in the year, with the three contracts worth approximately £1.2 million.  The remaining 11 Express Stores, with a contract value of £4 million, commenced this summer and are currently being carried out across the UK.

Mike Dudley, Managing Director of Dudley’s commented: “Dudley’s has a 40 year history of working in partnership with Tesco and we are proud to continue our involvement with the leading retailer by building new Tesco Express stores across South Wales and particularly through the apprentice scheme.  Apprenticeships offer participants, a structured and focused form of education and are a great opportunity to gain valuable construction skills.  We feel our apprentices will thoroughly benefit from the scheme and we wish them all the best in their training.”

Dr Tony Jewell, Chief Medical Officer for Wales, Dan Bruce, Operations Manager for Wales, Noam Tamir, CEO HLC Ltd.

London-based healthcare education provider, the Healthcare Learning Company (HLC), has recently celebrated the official opening of its first office in Cardiff, following a long-standing relationship with Cardiff University.

Smile-on, the trading name of Healthcare Learning Company, commemorated its tenth anniversary this year, recognising its achievements in producing a series of innovative online learning programmes for employers, employees and health professionals.  The company’s work with Cardiff University began in 2005 and has continued to develop, prompting an award for innovation in 2007 and grant support from the Welsh Assembly Government to enable HLC to open an office in Cardiff.

The office launch was held in the Medi-centre on the Heath Park Campus where the Smile-on office is based.  The official opening was performed by Dr Tony Jewell, Chief Medical Officer for Wales and included speeches from Patrick Cannon, Director of Smile-on and representative for developing further business and links in Wales, plus Dr. Debbie Cohen, Senior Medical Research Fellow at Cardiff University, outlining HLC’s longstanding relationship with the university.

As Dr Cohen explained, HLC has worked with Cardiff University to produce a number of interactive learning programmes and web sites within the healthcare sector for medical professionals around Wales.  Such projects include an e-learning tutorial, ‘Sick-note or Bust’, which aims to interactively inform GP’s how to manage patients in the correct way, and an internet-based ‘Beating Bipolar’ programme which teaches patients and their relatives about the diagnosis, causes and treatments of bipolar depression. HLC has also created a ‘Healthy Working Wales’ website for the Welsh Assembly Government to help employers, employees and health professionals to improve health at work, prevent ill health and to support return to work following sick leave. Smile-on hopes that its new office will allow the company to work closely with the university to develop further projects.

Dr Paul Langmaid, Chief Dental Officer for Wales, who was also present at the launch event, said:

“I am delighted that Smile-on has opened an office in Cardiff. The company’s reputation for offering the dental profession in Wales a wide range of interactive teaching and online courses, including programmes for Continuing Professional Development (CPD) and Communication in Dentistry is well established. I hope that Smile-on’s relationship with Welsh universities can be further developed and that both the Cardiff Dental School and the Dental postgraduate department will find its local presence of great benefit as well. “

The Healthcare Learning Company Website:

Healthy Working Wales Website:

Unit 6 ‘Sick Note or Bust’:

Keri Harris Jan Collard and Chris Dennis

Chris Dennis, Director of Caerphilly-based GKR Building and Maintenance awarded Street Football Wales (SFW) with a cheque for almost £500 during the organisation’s last match event which was held in October in Swansea at Play Football. The final match event culminated the efforts and participation of twelve teams from across Cardiff, Swansea, Newport, Carmarthen and the Vale (Barry). However, Swansea DIP (Drug Intervention Programme) retained the League Title by a clear 3 points from the African Black Mambas after completing the eight- month league.

SFW organises weekly training and monthly league matches aimed at people suffering from social problems following homelessness and unemployment.  The scheme has had great success, offering individuals a chance to develop social interaction, team work and time-keeping skills whilst providing a much needed escape from the struggles of day-to-day life. The scheme runs on a not-for-profit basis and receives very little funding compared to its English equivalent, which receives £1 million in funding each year.  SFW is thoroughly supported by the Big Issue Cyrmu, which is always trying to find new ways to combat homelessness in Wales.

Jan Collard, Senior Vendor Service Worker at the Big Issue Wales says:

‘The Big Issue is a great supporter of the Street Football Wales scheme and we understand the growing need to raise awareness and funds in order to help people struggling with social interaction to ‘get back in the game’, meet new people and develop new skills. We are extremely grateful for the efforts Chris Dennis at GKR Building and Maintenance Ltd. has gone to in order to raise money for this worthy cause.’

Chris presented a cheque for £453 to Keri Harris, who is the Chairman for the Welsh project on a voluntary basis at the event on Wednesday. Chris also took part in the end of season trophy presentation handing trophies to the participants for their efforts throughout the season. In turn, Chris was awarded with the Fundraising Champion Award 2010 for his ongoing support for SFW. Chris raised this money through a recent triathlon in London, which he completed in an impressive time of two hours and 45 minutes.

The final match event also marked a celebratory occasion for referee, Hoss Davies who chose SFW for his last ever match after refereeing for thirty years to an extremely high level.  The commitment of people like Hoss and Chris to support SFW is the only way the scheme can continue to run in Wales.

Chris Dennis of GKR concludes:

“I want to raise as much money as I can for this very worthy cause. The people who take part in the football need support and I feel SFW can change their lives for the better. I am proud that I can help make a difference and plan to continue my support in the future.”

Street Football Wales has recently launched its brand new website Please log on and lend your support.

For more information on GKR Building & Maintenance go to