Feeling confident - Robert Lloyd Griffiths, Director of the IoD in Wales

Businesses have reduced costs, become leaner and sharper, and more innovative.

They must now invest in effective marketing if they are to capitalise on the first signs of economic recovery – not just in Wales but further afield as well.

Marketing expenditure has been the first cost item to be slashed in many organisations as times got tougher. But those who kept investing in this area will now reap the rewards.

Let’s hope that this new business confidence filters down to the general public, who ultimately determine when our recession will end. Once Joe Public feel that they can start spending on cars, homes, holidays, entertainment, clothes, as well as the bare necessities, we can truly say we are in recovery.

This follows the findings of a report by Cardiff Business School earlier this month (which I discussed in an earlier blog post).

Neither report makes comfortable reading for all of  us in business who live in Wales and who would like to see a vibrant economic future for our country.

Much has been said about the importance of a strong Wales brand and the reintroduction of the WDA. As a marketing professional who once worked for an international marketing agency with clients including Coca Cola and General Motors among other great brands, I can only sympathise with the view that if a brand (i.e. the WDA) still has global recognition even after five years of non-promotion there is huge sense in relaunching it to a knowledgeable, “expectant” marketplace.

Why not create a new advisory panel of Wales’ most successful businesspeople to work with the private sector, politicians and civil servants to produce a clear inward investment strategy, with achievable aims, which everyone involved can work towards.

Relaunch the WDA brand not just in Cardiff or the new planned inward investment offices in London but in New York, Sydney, Munich, Paris, Toronto… the list goes on!

Wales has a huge amount to offer, even if our product needs “fine tuning” through improvements to our infrastructure – air, road, rail, et cetera. If we wait for all these improvements to be made the task will probably be too great to accomplish.

Let’s follow the lead of our magnificent rugby squad, whose example under coach Warren Gatland shows that with a clear strategy, discipline, and a great team, we can achieve great results.

Strategy, dedication and teamwork - let's follow our boys' example.

Good luck to them all in their quest for another GRAND SLAM (hopefully!) on the 17th of March – I’ll be there!

While I am certainly not promoting a stampede to the nearest gym, and with size and body image in the press as this week is London Fashion Week,  a true story springs to mind about an old friend of mine, who started to put on the pounds after he retired.

During his hectic working life as a Sales Director for a large company, he was prone to wearing expensive Armani suits. But as the years went by, his beloved suits lay unworn, as his extra inches meant they no longer fitted.

Whenever we met he would remark on my apparent health, and how he wished to lose weight. I advised him against joining a gym, as so many are intimidated by the ‘gym junkies’ who put them off going again.

Instead, I suggested a modest start. An idea I gave him was to walk the mile he normally drove each day to get his papers. He started slowly, but sure enough soon found it beneficial, and now walks for approximately 2 hours every day! He has lost 2 stone in the past 2 years, and can now enjoy wearing his beloved suits once more.

So as the experts debate the looming obesity crisis, and we read about the latest designer fashions worn by the supermodel-slim, may I make a suggestion. To all those members of our nation, young and old, male and female, who would like to lose a little (or a lot), just start slowly. Take a short walk every day, and see the benefit over a sensible about of time.

You will feel better, look better, and live longer, and help save our nation millions of pounds in the future!

An area of particular concern was nutrition, which as the report stated is a ‘crucial element’ in patient care. Yet with public sector spending cuts and rising food prices, maintaining and improving nutritional standards is an ongoing challenge to hospital caterers.

Peter Marrs, Sales Director at Abertillery-based prepared meals manufacturer Tillery Valley, appeared on BBC Radio Wales’ ‘Good Evening Wales‘ to comment on the issues raised by the report. Tillery Valley produce 600,000 meals per week for catering departments across the public sector, and work closely with health trusts UK-wide to design menus to accommodate specific, and often tight, budgets.

Peter said, ‘Matching nutritional standards and dietary requirements to shrinking budgets is difficult, but not insurmountable. At Tillery Valley, our in-house dietitians build menus around nutritional requirements, collaborating with out product development team to ensure we deliver the highest-quality products within these strict criteria.

“We have a wide range of menu mixes, taking into account regional tastes, cultural preferences and specific dietary requirements. We work alongside health trusts to provide a varied menu with a range of options to make mealtimes a positive experience for patients. Although the average stay in hospital has reduced to less than seven days, a full range of healthy and balanced meals is still necessary, so that those who may experience a full menu cycle are still provided with a choice.”

Peter concluded, “Delivered meals can often offer increased patient choice through the range of options available, and improve both the quality and efficiency of hospital catering.”

Companies like Tillery Valley may find themselves in increasing demand as they continue to deliver a consistent, cost-effective and nutritionally focused service to the public sector; catering to a wide range of patient needs while delivering nutritional standards within a specified budget.

Part of the PAC report recommended that the Welsh Government monitor the progress of NHS bodies in delivering its guidance around patient catering and nutrition. Further statements on this important issue can therefore be expected in the future.

To hear Peter’s comments on ‘Good Evening Wales’, you can listen again on the BBC Iplayer website, by clicking here.

Yes, it’s true, the idea of holding business meetings and making contacts while you work out has really taken off!

Dubbed ‘sweatworking‘, Fitness First and LA Fitness are already planning to trial spinning classes dedicated to networking.

It looks like this new trend could become a reality for those of us who use the gym to keep fit, followed by relaxing in the bar afterwards with a pint or two. Maybe that should be orange juice from now on – and a pair of dark glasses, so no client spots me doubled over, huffing and puffing!

Do you think it’ll take off here? After all, a round of golf or game of squash with a client or contact is not unheard of.  Maybe you are already networking while working out?

Beware Cardiff, business ‘sweatworking‘ is just around the corner. Dig out the trainers and gym kit, and be prepared!

Wales' USP's need to be pushed, to attract both tourists and inward investors

Wales has been slipping badly over the past few years, and now we learn that only 2.6% of the UK total inward investment profits in 2011 came to Wales. In 2002 it was 11.8% – a huge difference.

As with tourism, we must attract both visitors and inward investors to Wales.

The Wales brand must be reinvigorated and relaunched, to really push Wales’ U.S.P’s – of which there are many! – to visitors and inward investors alike.

I am strongly in favour of the comments made in today’s Western Mail, suggesting the formation of an extended advisory panel to support not only the inward investment team but also those running our vitally important tourism sector.

I believe the Minister should prepare a list of the most successful Welsh businessmen and women from around the world to sit on this panel, and be given real power to influence strategy and implementation.

To engage such individuals would result in huge benefits to the nation, and those responsible for selling Wales to the world.

In Barry Memorial Hall, BBC legend Eamonn Andrews presented my father, Jack Petersen, with the famous ‘This is Your Life’ book.

You can read the full story here.

My father, Jack Petersen, and the Big Red Book

We have been shortlisted for a National Council for Work Experience award for the second year in a row!

These national awards, now in their ninth year, reward organisations who offer ‘outstanding placement opportunities’ to students and graduates.  Entries come from organisations of every size and in every sector across the UK, and this year the NCWE received a record-breaking number of entrants for all categories.

Having closely missed out on the award for ‘Work Placement of the Year: Under 10 employees’ in 2011, we are thrilled to have been shortlisted in the ‘Best Micro Enterprise’ category this year. And what a coincidence, having blogged about the importance of micro businesses like ourselves only last week!

These awards attract some major players across all aspects of UK business, with previous winners including BP, Peugeot, Barnardo’s and Tesco. We are delighted that the value of our own work experience placements has been recognised among their calibre.

I am myself a Petersens work-placement alumnus, having joined the team here through the Welsh careers service GO Wales. With the graduate market the way it currently is, I am a firm believer that work experience and internships have never been more important. Their increasing value has been repeatedly reported on in the media – and it’s a hot topic on my own graduate employment blog, What I Did Next.

I’m incredibly thankful to Petersens for the quality of the work experience they offer. I’ve been hands-on since Day One, an opportunity and a level of responsibility I’m not sure I’d get in other, larger agencies.

I’m so pleased that we’ve been shortlisted (again!) – a worthy recognition!

Thanks again to the NCWE for making us finalists. I’ll be sure to keep you all informed as to how we get on at the awards ceremony in March. Remember you can follow our Twitter account (@PetersensPR) for regular updates from all the team.

Wish us luck!

Sally

Business Minister Edwina Hart

Micro-businesses, like mine, account for 94.5% of all businesses in Wales and provide a third of private sector employment; some 331,400 jobs. If we were to be helped and encouraged to take on just one extra member of staff the result would be huge for Wales and for our economy.

I applaud both the authors of the report, chaired by Robert Lloyd Griffiths, and the Minister, who has agreed to “take forward” the recommendations and confirmed that a draft implementation plan would be published soon. I for one will be reading it with great personal interest.